Bangkok (Thailand) – November 6, 2018 (travelindex) – Tourism is one of Thailand's most important economic sectors, generating enormous government revenue. It is significant for many people from all walks of life. The Tourism Authority of Thailand (TAT), responsible for promoting the Thai tourism market, recognizes that cooperation among all stakeholders in the travel industry is essential for the sustainable development of tourism in Thailand.

“As the tourism sector grows, it is inevitable that more people will be involved. Therefore, we need to understand the context of our work and know with whom we will be working. We also need to understand the needs of the stakeholders who support the Tourism Authority of Thailand (TAT) in achieving its goals: How will the TAT become a leader in tourism promotion and how will it make Thailand a popular destination? To achieve these goals, the TAT needs to adapt its organizational structure and evolve into a comprehensive organization capable of expanding its role as a leading state-owned enterprise,” said Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), explaining the organizational adaptation process in line with “TAT 360.”

The TAT has adopted the TAT 360 model, a model for the professional development of its staff. "Expertise" means that they are able to improve and disseminate knowledge about tourism information both nationally and internationally, and "comprehensive" means that they pay attention to natural resources, social impacts, and stakeholders in the tourism industry.

TAT 360 is viewed as a strategy to increase the organization's work efficiency, contributing to the sustainability of the Thai tourism industry and ensuring that TAT becomes a leading state-owned enterprise according to the criteria of the State Enterprise Policy Office (SEPO).

"The TAT 360 model does not differ significantly from the traditional approach, but rather complements it. It allows for more focused work to achieve the efficiency and effectiveness of the tasks assigned to the TAT, including building a strong national economy through tourism and distributing wealth to the population. It is work that – like government policy – ​​leaves no one behind."

Mr. Yuthasak added that the work structure itself is not changing, but rather that collaboration among employees within the company is being intensified. All areas of the company, including employees at all levels, contribute to creating a high-quality organization by, for example, exchanging opinions, raising awareness of the company culture, and sharing information to ensure effective coordination.

The activities will take place online, and there will be a central platform for creative expression. For example, there's the "Share Your CG" campaign, where everyone can share their favorite CG, or the "TAT Hero" campaign, a quiz designed to raise awareness of good governance.

Once we've optimized all aspects of our work, I believe it will have a positive impact on customers, citizens, and everyone involved. They'll be impressed to know we care about them. That can be a sign of professional collaboration. I think that's important.

The new TAT is not only adapting work processes, but under the leadership of Mr. Yuthasak, who is convinced that every change will contribute to development, it is also adding new projects and tasks.

“We are currently working on projects that strengthen employee cohesion within the company, promote good corporate governance, and support participation in TAT 360. We have established a public platform for employees, the so-called ‘Ideas Board,’ where everyone can contribute their ideas for the company. We promote knowledge of good corporate governance through activities such as ‘TAT Hero,’ ‘Share your CG,’ and others. Environmental initiatives like ‘Wasteless Day’ are also part of our offering. Furthermore, we maintain networks and collaborations with external partners. These activities demonstrate that we are making continuous progress. We will continue to work with quality and efficiency to strengthen the country’s economy, just as we have done in the past.”

Whether it involves adapting work processes through the implementation of the TAT-360 model or developing activities that embed TAT's vision within the organization, the main goal is to develop the organization into a leading state-owned enterprise with high-quality work, qualified staff, a strong network, and transparency. Mr. Yuthasak emphasized that TAT aspires to be recognized as a leading state-owned enterprise.

"Ultimately, we want to ensure that the TAT 360 concept is recognized as a key factor for the success of a good employee in a state-owned enterprise, which will make us the leading state-owned enterprise in the future."