Bangkok (Thailand) – April 25, 2017 (travelindex.com) – The Tourism Authority of Thailand (TAT) has partnered with Michelin Travel Partner to publish a Bangkok edition of the renowned Michelin Guide. The aim is to introduce food lovers to Thailand's culinary scene, increase the visibility of Thai restaurants, and boost the local economy. The first edition of the guide is expected to be released at the end of 2017.

The Michelin Guide Bangkok is published bilingually (Thai and English) and is available in both print and digital formats. Promoted in partnership with the Tourism Authority of Thailand (TAT), it aims to increase per capita tourist spending on restaurants in Thailand by 10 percent. Bangkok is the focus of this first Michelin Guide to Thailand; restaurants and eateries in other Thai cities will be included in future editions.

Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), said: “The Michelin Guides are well known as ideal reference works for international gourmets. We hope that this partnership between the TAT and Michelin will boost quality tourism in Thailand and help visitors experience Thailand’s rich culinary scene even better. The guide will also encourage local restaurants to improve their quality and set new standards in gastronomic excellence.”

Lionel Dantiacq, President and CEO (East Asia and Australia) of the Michelin Group, said: “Bangkok is one of the culinary capitals of the world, offering fantastic cuisine, from gourmet restaurants run by renowned international chefs to small, family-owned eateries. The Kingdom’s cuisine also boasts a long and rich tradition, further enhancing the experience for travelers.”

The Michelin Guides have been published in Europe for over a century and now cover 28 countries. The ratings are compiled by anonymous inspectors who use established methods to ensure international quality standards. A restaurant is judged based on the following criteria: the quality of the ingredients; the finesse and skill in the preparation and combination of flavors; the chef's personality as reflected in the cuisine; and the value for money and consistent quality.

The Michelin Guides showcase the world's culinary diversity, highlighting the dynamism of a country's gastronomy, new trends, and up-and-coming young chefs. Furthermore, they contribute to the prestige of local restaurants, making cities and countries more attractive to tourists.

International Public Relations Department, Tourism Authority of Thailand, 1600 New Petchaburi Road, Makkasan, Ratchathevi, Bangkok 10400, Thailand, Tel.: +66 (0) 2250 5500 ext. 4545-48, Fax: +66 (0) 2250 0246