Blue Elephant, the icon of traditional Thai cuisine, celebrates its 45th anniversary in 2025 and is delighted to announce its participation in THAIFEX–Anuga Asia 2025, one of Asia's most influential food and beverage trade shows. The show will take place from May 27 to 31, 2025, at IMPACT Muang Thong Thani in Bangkok. You will find Blue Elephant in Hall 10, Stand KK01, in the Fine Food area.

In a spacious and visually stunning booth, Blue Elephant showcases its rich culinary heritage and global reach. The company's products are already exported to over 47 countries. Visitors can expect an exclusive journey through Thailand's diverse gastronomic heritage, led by master chef Nooror Somany Steppe, founder and culinary ambassador of Blue Elephant.

New product launches in 2025

Blue Elephant presents exciting new additions to its internationally acclaimed product range, including:

  • A groundbreaking range of innovative Thai curry powders – a first for Blue Elephant and the entire industry – is crafted from authentic ingredients, the signature flavors of master chef Nooror, and a modern twist for effortless gourmet cooking at home. Each spoonful unleashes the vibrant aroma of fresh Thai herbs and an intense, spicy flavor reminiscent of Thailand's bustling markets and fragrant street food stalls. Simply shake, sprinkle, and serve to infuse your stir-fries, soups, marinades, fried fish, and grilled meats with the authentic taste of Thailand.
  • Blue Elephant Thai Premium Curry Sauces are now available in a new format (200g/serves two). Made in Thailand with fresh Thai spices and ingredients, these sauces are based on original recipes and specialties from master chef Nooror Somany. Enjoy the essence of Thailand in just five minutes: simply add your favorite meat and vegetables, simmer, and serve with jasmine rice for an authentic taste of Thai cuisine.
  • Blue Elephant's Pad Krapow Sauce is made with fragrant Thai basil, fiery chilies, garlic, soy sauce, and fish oil. This aromatic blend brings the unmistakable flavors of Thailand's vibrant street markets directly to your kitchen. The authentic recipe, created by master chef Nooror, captures the perfect balance of hot, sweet, and savory notes that define this iconic dish.
  • Blue Elephant Thai Plum Sauce is a delicious blend of sweet and sour flavors, made with local ingredients and perfected by master chef Nooror to enhance your favorite Thai dishes. Its perfectly balanced sweetness pairs beautifully with crispy spring rolls (Por Pia Tod), golden shrimp cakes (Goong Tod), Thai fish cakes (Tod Mun), and fried tofu, adding an intense flavor to every crispy bite.

    • Live cooking demonstrations

    The stand will feature live cooking demonstrations by master chef Nooror and the chefs of the Blue Elephant, offering visitors an interactive experience with Thailand's best ingredients and traditional recipes.

    The finest Thai cuisine from around the world

    Blue Elephant is known for blending Thai tradition with innovation and remains a global ambassador of Thai cuisine. The company operates restaurants, cooking schools, and food product lines that reflect the elegance and depth of traditional Thai flavors.

    “We look forward to meeting our partners, buyers, and lovers of Thai cuisine from around the world at THAIFEX 2025,” said Executive Chef Nooror. “This is a unique opportunity to showcase the authenticity and innovation of Blue Elephant products while celebrating Thai cultural heritage on the global stage.”

    Visit Blue Elephant in Impact Hall 10 – Stand No. KK01 – Delicatessen Department – ​​now until May 31, 2025. Discover, taste and celebrate Thai cuisine like never before.