Bangkok, Thailand, June 21, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group, headed by CEO and President Wallapa Traisorat, welcomes the legendary founders of Nobu Hospitality: Chef Nobu Matsuhisa, renowned Hollywood actor Robert De Niro, and co-founder Meir Teper, to "Nobu Bangkok" at the EA Rooftop Bar in The Empire Hotel. This extraordinary occasion marks the site visit and preparations for the official opening of the world's highest Nobu restaurant, offering unparalleled dining experiences with breathtaking panoramic views of the Bangkok skyline and the Chao Phraya River. This milestone underscores AWC and Nobu's shared vision to set new standards in gastronomy and position Nobu Bangkok as the epitome of culinary excellence and a top destination for its international fan base. This project will establish Bangkok as a world-leading destination for exceptional dining experiences.

The founders of Nobu Hospitality stated: “We are delighted to be here in Bangkok with our partner, Ms. Wallapa Traisorat, CEO and President of AWC. We all have wonderful memories of previous visits to Bangkok and are thrilled to return to this dynamic and modern metropolis, which is also rich in culture and tradition. The Empire, with its breathtaking 360-degree panoramic views and central location, is the perfect site for Nobu Bangkok. Our Nobu experience will include a fantastic rooftop bar and terraces overlooking the Chao Phraya River and Bangkok’s green lung. We are excited that both locals and travelers will be able to enjoy our Nobu culinary experience – whether dining or attending events in the various areas of this unique destination. Alongside AWC, we are working diligently on the development of the Plaza Athenee Nobu Hotel and Spa New York. In Bangkok, we are also focused on developing the Plaza Athenee Nobu Hotel and Spa Bangkok on the Chao Phraya River and the adjacent Nobu Hotel Bangkok. With AWC as our nationwide and special partner in…” Thailand…“ We are also identifying additional locations for Nobu Hotels and Restaurants in other parts of this vibrant country.”

Ms. Wallapa Traisorat, CEO and President of Asset World Corp Public Company Limited (AWC), said: “AWC is delighted to welcome the founders of Nobu Hospitality to Bangkok and to share their vision of providing Bangkok with an unparalleled culinary experience. It is an honor to welcome the visionary founders of Nobu Hospitality, Executive Chef Nobu Matsuhisa, Robert De Niro, and Meir Teper, as well as the Nobu Hospitality management team, Trevor Horwell, Struan McKenzie, and Hiro Tahara, along with the entire group. We are confident that our partnership with Nobu Hospitality, the world-renowned hotel group, will set new standards for Thai gastronomy. Nobu Bangkok, with its rooftop bar – the highest Nobu in the world – located in the heart of Bangkok and offering breathtaking 360-degree panoramic views, along with the unique concept of the EA Rooftop Bar at The Empire, will establish Bangkok as a premier and inspiring destination for gastronomy and lifestyle.”

“Furthermore, the possibilities are limitless. AWC has partnered with Nobu Hospitality to create a holistic experience spanning from culinary delights to hotels, encompassing the essence of three iconic properties – the Plaza Athenee Nobu Hotel and Spa New York, the Plaza Athenee Nobu Hotel and Spa Bangkok, and the Nobu Hotel Bangkok – as well as many other exciting projects. These initiatives aim to create long-term, sustainable value for the global hospitality industry. The development of these exceptional hotels in two major international destinations will further enhance AWC’s strengths by integrating the unique, contemporary luxury lifestyle of the Nobu brand. This will deliver world-class products and services, providing unforgettable experiences for travelers from around the globe,” concluded Ms. Wallapa.

Nobu Bangkok occupies floors 57 to 60 of the EA Rooftop Bar at The Empire, one of the world's largest and most renowned rooftop bars and restaurants. Designed by the Rockwell Group, the internationally acclaimed architecture and design firm from New York City, Nobu Bangkok draws inspiration from Bangkok's natural and urban landscape, incorporating three distinct landscapes from an old map of Thailand: city, river, and mountains. The design blends Thai craftsmanship, such as handwoven textiles and wood carvings, with traditional Japanese art forms like kintsugi and calligraphy. Each floor offers a unique ambiance with distinct areas for dining, relaxing, larger celebrations, and other events—each providing a distinct experience.

Upon arrival, guests are first welcomed on the 57th floor. There, an elegant bar awaits them, its sculptural cladding adorned with black, satin-finish stucco and golden reliefs that frame the building, forming a reflective metal grid illuminated by sparkling crystal chandeliers – a perfect prelude to the evening. Here, they can relax and enjoy drinks before dinner. Afterward, they proceed to several private dining rooms inspired by the concept of the tea ceremony. The private dining suite, reminiscent of modern Japanese sake rooms, offers breathtaking views of Bang Krachao. A total of 42 seats are available. The outdoor area features a light color palette of yellow and cream, complemented by light wood, creating a tranquil and elegant ambiance.

The 58th floor boasts a custom-made reception desk crafted from lacquered wood and intricately carved woodwork. The adjoining lounge features banquettes with curved metal frames, adorned with Thai-inspired floral embroidery and blue leather. The dining room seats 80 guests. The absolute highlight is the captivating sushi bar, the heart of Nobu, embellished with luminous onyx and a sculptural installation with elegant gold lines that hang from the smoked-glass ceiling, reflecting the sky. The two-story outdoor terrace, with a total of 126 seats, each offering breathtaking views, a central bar with a sculptural design, and lanterns integrated into the banquettes, perfectly completes the experience.

The rooftop bar on the 60th floor offers an unparalleled open-air experience with breathtaking panoramic views, unlike any other Nobu restaurant worldwide. The circular space, seating 54, is framed by organically shaped infinity pools. The bar is crowned by a monumental, sweeping arch—a colossal sculpture that frames the view with a crackled gold mosaic.

At Nobu Bangkok Restaurant and Rooftop Bar, the chefs skillfully create Japanese-inspired dishes. Highlights include Toro Tartare, finely chopped toro with garlic and onions in wasabi soy sauce, garnished with caviar and spring onions; Yellowtail Jalapeno, sashimi in yuzu soy sauce with jalapeno, garlic puree, and coriander; and Beef Toban Yaki, grilled beef fillet with garlic puree, flambéed with sake and deglazed with yuzu soy sauce, served with white onions, green beans, enoki mushrooms, and shiitake mushrooms. Guests can also enjoy a selection of house sakes, champagne, martinis, and an extensive drinks menu.

Nobu Bangkok officially opens on September 20, 2024. Located on the 58th to 60th floors of the EA Rooftop in The Empire, in the heart of Bangkok, this restaurant promises an unparalleled culinary experience with breathtaking views and world-class cuisine. Get ready for an extraordinary adventure!

About Asset World Corp Public Company Limited: Asset World Corp Public Company Limited (AWC) is Thailand's leading integrated lifestyle real estate group and a member of the TCC Group. Its focus is on hospitality, lifestyle destinations, and commercial real estate. Driven by the philosophy of "Creating a Better Future," AWC strives for growth and expansion beyond the norm with a diverse portfolio of high-quality projects, offering responsible and sustainable solutions for all stakeholders. The company operates in two main business segments: hospitality, led by top managers from world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia; and commercial real estate. Projects include: 1) Retail and wholesale, including lifestyle destinations, shopping malls, markets, and commercial properties. Notable real estate projects include Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi. 2) Office buildings, including the iconic "The Empire" and the Athenee Tower in Bangkok's central business district. AWC is committed to integrating its sustainability strategy across all business areas to create long-term, sustainable value for all stakeholders. The sustainability strategy is based on three pillars: Better Planet, Better People, and Better Prosperity. Within this framework, numerous long-term initiatives have been launched, including reConcept, The GALLERY, and others.