Bangkok (Thailand) – June 7, 2016 (travelindex.com) – Negroni Week is a week-long charity initiative launched in May 2013 by the US magazine Imbibe to celebrate one of the world's greatest cocktails while raising money for charity.

Since 2014, Imbibe has partnered with Campari to promote Negroni Week worldwide. In 2016, as in the previous two years, Campari will again be the main sponsor and will donate US$10,000 to the charity chosen by the bar or restaurant that raises the most money during Negroni Week.

From June 6th to 12th, 2016, bars around the world will mix Negronis and donate a portion of the proceeds from each Negroni sold to a charity of their choice.

About Campari: Campari is a modern and charismatic classic. The recipe, which has remained unchanged, originated in Novara in 1860 and forms the basis for some of the world's most famous cocktails.

Campari is a spirit produced by infusing bitter herbs, aromatic plants, and fruits in alcohol and water. With its vibrant red color, intense aroma, and inspiring taste, Campari has always been a symbol of fascination and enjoyment, unfolding into a captivating drinking experience. These values ​​have made the Campari brand famous worldwide as an icon of passionate Italian style and the highest quality.

About Imbibe: Imbibe is the ultimate guide to drink culture. In every issue of the James Beard Award-winning magazine and at imbibemagazine.com, you'll find the world's best drink destinations, recipes, and in-depth features—everything you need to know about the people, places, and flavors of the drinks. Imbibe also publishes cocktail books and hosts drinks-related events, including Negroni Week.

About the Negroni: The Negroni itself is a variation of the Americano, a simple mixture of Campari, vermouth, and soda. Legend has it that the drink was invented in Florence in 1919 when Count Negroni ordered a shot of gin instead of soda in his Americano. This is how the aromatic and dangerously strong Negroni came to be, which has since enjoyed great popularity among Italians as an appetite-stimulating aperitif or a refreshing after-dinner drink.

The drink has hardly changed in the almost one hundred years since its creation. Today, it's a huge trend in hip pubs and trendy cocktail bars, where entire Negroni menus are being created. But the basic recipe remains the same – an easy-to-prepare cocktail made from one part gin, one part Cinzano Vermouth Rosso, and one part Campari, garnished with orange peel.

About House on Sathorn: This 127-year-old colonial house on Sathorn Road in the heart of Bangkok lends a nostalgic yet theatrical charm to the city, which blends old and new. It has transformed into a trendy hotspot, delighting guests with artisanal, modern Asian cuisine, exclusive cocktails, exquisite afternoon tea, and a unique ambiance. One of Bangkok's most iconic landmarks, House on Sathorn is located at the intersection of Sathorn and Narathiwas Roads, next to the W Bangkok Hotel. It offers its guests unparalleled service and a unique experience in a comfortable, welcoming, yet luxurious setting.

About Operation Smile Foundation Thailand: Operation Smile conducted its first mission in Thailand in 1997. An international team of medical volunteers carried out two missions: one at King Mongkut Hospital in Bangkok and the other at the regional hospital in Yasothorn Province. During these missions, 172 Thai children with cleft lip and palate received free surgery.

In September 2001, Operation Smile Thailand was registered with the Office of the National Cultural Commission of Thailand. An executive committee and a board of directors were established to manage Operation Smile Thailand, and a managing director was appointed. Within a year, Operation Smile Thailand was financially independent.

Operation Smile Thailand has worked intensively to promote self-financing by recruiting highly qualified Thai doctors. This has enabled Operation Smile Thailand to perform an average of ten surgical procedures per year. In recent years, Operation Smile Thailand has performed over 7,000 free surgeries for children in Thailand, Laos, and Myanmar.

Operation Smile Foundation Thailand – Facts and Figures – In just 60 minutes, cleft lip and palate surgery can change a child's life forever. – Approximately one in 700 babies in Thailand is born with a cleft lip and palate. – Cleft lip and palate surgery costs about 25,000 THB. – Untreated cleft lip and palate is significantly more common in rural areas of Thailand than in urban areas. – Children with facial deformities who do not receive reconstructive surgery often have difficulty breathing, drinking, eating, and speaking. As a result, many suffer from malnutrition as well as medical and psychological problems. – Since 1982, more than 140,000 children and young people worldwide have been treated by thousands of Operation Smile volunteers, and thousands of medical professionals have been trained. – Operation Smile provides care for children in 60 countries. Nine partner countries raise funds and provide medical volunteers, while training and surgeries are performed in 42 program countries. – Operation Smile Thailand has treated over 7,000 children since 1997. – In 2006, Operation Smile Thailand partnered with the Thai Speech and Hearing Association to create the first Thai-language handbook for parents and their children requiring comprehensive care for cleft lip and palate.

Negroni Week – Quick Questions and Answers 1. What is Negroni Week? Negroni Week is a week-long charity initiative launched in May 2013 by Imbibe Magazine (USA) to celebrate one of the world's greatest cocktails while raising money for charity.

2. When does Negroni Week take place this year? June 6th – June 12th, 2016.

3. Is there a motto for this year's event? There is no fixed motto, but the campaign concept is "There is no celebration without reason," which embodies the core message of the project – a portion of the proceeds from every Negroni sold goes to the charity selected by the respective restaurant or bar.

4. How can bars and restaurants register and participate? Interested businesses can find more information and register from March 15th to the end of May 2016 at www.negroniweek.com. Also, follow the hashtag #NegroniWeek on social media. All relevant information, including downloadable materials for individual establishments, is available on the website. Bars must select the charity they wish to donate to before registering and are encouraged to host various events during the week to promote the initiative and engage as many customers as possible.

5. How can venues choose a charity? There are no official guidelines regarding which charities participating venues may donate to. However, we recommend that each venue donate at least US$1 / €1 per drink.

6. Can donations only be made by purchasing a Negroni? Yes, donations during Negroni Week can only be made by purchasing a Negroni or a Negroni-like cocktail with Campari.

7. Who makes the donations from participating businesses after Negroni Week? The participating bars/restaurants are responsible for making the donations to their chosen charities. The Negroni Week donations are transferred directly from the participating bars/restaurants to their selected charity.

Confirmed celebrities: Pong Nawat Kulrattanarak, VJ.

Paweena Wongprad (Pommy) 087-9933545 [email protected]