Bangkok, Thailand, January 3, 2026 / TRAVELINDEX / SOURI, a modern French patisserie brand that perfectly blends taste and lifestyle, is expanding its premium dessert offerings with the opening of its first standalone store on Banthat Thong Road. Featuring a unique "night café" concept, the new location aims to be a vibrant evening hub for dessert lovers. Celebrating Thai identity through distinctive design elements and exclusive, one-of-a-kind flavors, the store reflects the continued growth and strength of the SOURI brand and marks the beginning of a new chapter by elevating the dessert experience to a lifestyle destination that caters to the diverse preferences of today's consumers.

Building on the success with which SOURI has won the hearts of Thai dessert lovers and expanded to over 40 locations in leading department stores and shopping malls nationwide, the premium dessert brand is taking another significant step with the opening of its first standalone store on Banthat Thong Road. Known as a vibrant culinary hub and lifestyle destination for young people and international travelers, this new location underscores SOURI's commitment to reaching a wider audience. This milestone also demonstrates SOURI's readiness to cater to the diverse tastes and lifestyles of both Thai and international consumers.

Win-Metawin Opas-iamkajorn, CEO and co-founder of the brand, explained: “For SOURI, choosing a location is about more than just being in a high-traffic area. We look for places that reflect our customers’ lifestyles and where the brand’s character blends harmoniously with the surroundings. Banthat Thong is undeniably one of Bangkok’s most important districts today. It attracts travelers who want to enjoy our signature dishes in a neighborhood with a vibrant and diverse food culture. We see this area not just as a street food hub, but as a lifestyle destination for the younger generation—especially for foodies and international travelers who come here year-round. We want to bring SOURI’s premium dessert experience to Banthat Thong and further solidify the district’s position as an ideal culinary destination. We envision ‘SOURI Banthat Thong’ as more than just a dessert café; it’s an inspiring place where people come together and create unforgettable moments every night.”

Located in one of Bangkok's most vibrant nightlife districts, SOURI Banthat Thong is designed with the spirit of late-night café culture in mind. It offers a lively atmosphere in the evenings and is a prominent meeting place with fantastic photo opportunities. The space boasts bold colors and distinctive décor, subtly incorporating Thai elements through thoughtful details such as custom-designed tile patterns and bespoke counters. Iconic symbols and trademarks have been creatively reinterpreted with Thai accents and enhanced by an inviting atmosphere, warm lighting, and rich colors that convey both coziness and joie de vivre. The café appeals to a diverse clientele, from families and groups of friends to students and professionals. Guests can enjoy SOURI's famous Fatgaron and other premium desserts in a dynamic and lively setting – a unique experience not found in SOURI's mall locations.

A particular highlight of the new branch are the exclusive flavors, specially created to capture the distinctive character of this legendary street food district. Inspired by the charm of classic Thai desserts, these creations reinterpret the familiar aromas and textures of Thai sweets, telling a new story by combining sophisticated Western pastry techniques. The brand presents its signature French-style Fatgaron in nine exclusive flavors: Mango Sticky Rice, Lod Chong (coconut milk noodles with pandan jelly), Khanom Chan (traditional Thai layered jelly), Foi Thong (golden egg yolk threads), Med Kanoon (mung bean paste with egg yolk glaze), Ba Bin (Thai coconut pancake), Tub Tim Krob (crispy water chestnut dessert), Luk Chup (mung bean paste dessert), Chao Kuay (grass jelly), and Kluai Buat Chee (banana in coconut milk). These flavors are available exclusively at the SOURI store in Banthat Thong.

As a special highlight, SOURI presents a Bangkok-inspired flavor that playfully and creatively reinterprets the city's culinary identity. This specialty will be available in all SOURI stores in Bangkok from December 30, 2025.

“The opening of our branch in Banthat Thong underlines SOURI’s willingness to move beyond its traditional presence in shopping malls and embrace new challenges to reach a broader customer base. SOURI aims to evolve into a global lifestyle brand and expand beyond the country’s major cities into the entire Asian region and eventually onto the world stage – possibly starting with neighboring countries and key tourist destinations,” said Win Metawin.

“Furthermore, we plan to expand our product range beyond Fatgarons so that SOURI truly becomes an integral part of consumers’ everyday lives and lifestyles,” he added.

SOURI Banthat Thong looks forward to spreading joy with its sweet treats starting December 25, 2025. In addition to Fatgarons, the restaurant offers a refined selection of premium desserts – perfect for enjoying or sharing with loved ones. Discover the exclusive flavors and the warm, vibrant atmosphere of this branch. Open daily from 2:30 pm to 10:30 pm.