Bangkok, Thailand, September 20, 2024 / TRAVELINDEX / Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group, has partnered with Nobu, the iconic and fastest-growing global luxury brand, to open "Nobu Bangkok." This restaurant, also the highest Nobu restaurant in the world, is located on the rooftop of "EA" at The Empire. The new culinary destination offers an unparalleled dining experience, showcasing the unique fusion of traditional Japanese cuisine perfected by renowned Chef Nobu Matsuhisa, co-founder of Nobu. Nobu has revolutionized the global dining scene for over three decades, beginning with its highly successful first location in New York, which has since expanded worldwide. Now, Nobu Bangkok opens its doors in the heart of Bangkok, offering breathtaking 360-degree panoramic views, day and night, of the vibrant city, the Chao Phraya River, and the lush vegetation of Bang Krachao. This dynamic venue will attract Nobu fans from all over the world to Thailand and strengthen Bangkok's position as a global destination for culinary experiences and lifestyle.

  • The founders of Nobu, together with AWC, conducted a traditional sake ceremony on the roof to celebrate the opening of the world's highest Nobu restaurant, offering breathtaking 360-degree views of Bangkok.
  • Signature dishes and exceptional service are brought to Bangkok to offer an unparalleled culinary experience in the unique Nobu style, with various exquisitely designed and distinctive dining rooms.

    • The founders of Nobu Hospitality stated: “We are thrilled about our new project with our esteemed partner AWC: the opening of ‘Nobu Bangkok’ – the world’s highest Nobu restaurant, located on the iconic ‘EA Rooftop at The Empire’ in the heart of the vibrant capital city of Bangkok, with its rich culture and cherished traditions. Food lovers from around the globe can fully savor Chef Nobu’s renowned dishes while enjoying a diverse experience: from the breathtaking setting and private dining experiences to drinks at the rooftop bar and unforgettable celebrations overlooking the city and the winding Chao Phraya River. We hope our guests will find this experience truly unique and look forward to realizing many more exciting projects in the future.”

    Ms. Wallapa Traisorat, CEO and President of Asset World Corp Public Company Limited (AWC), commenting on Thailand's commitment to sustainable tourism and the resulting strengthening of the country through the opening of the "EA" rooftop terrace at The Empire, Thailand's largest lifestyle rooftop landmark, stated: "We are delighted to partner with our global partner Nobu and continue the legendary experience with today's opening of 'Nobu Bangkok' on the 'EA' rooftop terrace at The Empire. Together, we aim to establish 'EA' as a global culinary lifestyle destination with an exceptional ambiance and distinctive design, set against the backdrop of breathtaking 360-degree panoramic views of Bangkok. Featuring exclusive dishes created especially for this occasion by Chef Nobu, every moment promises unforgettable experiences – from international events and spectacular weddings to private celebrations and impressive product launches. AWC believes that the opening of 'Nobu Bangkok' marks the culmination of the 'EA' project." will be and will make an important contribution to Bangkok's development into a world-leading destination for gastronomy and sustainable tourism."

    Nobu Bangkok is a design masterpiece conceived by the Rockwell Group, the world-renowned architecture and design firm from New York City. Inspired by Bangkok's natural and urban landscape, the design concept incorporates the three defining elements of the Thai map: city, river, and mountain. The interior blends Thai craftsmanship with traditional Japanese elements and an elegant, gold-toned ambiance. Every detail is meticulously crafted to reflect Bangkok's vibrant culture and Nobu's culinary innovation. On the 57th floor, an intimate dining experience awaits, reminiscent of Japanese and Thai teahouses, along with an outdoor terrace for events. The 58th floor features a luminous onyx sushi bar and a mirrored ceiling, while the Nobu Rooftop Bar impresses with infinity pools, a monumental arch, and a boomerang-shaped bar.

    The Nobu Bangkok menu blends traditional Japanese ingredients and preparation methods with Peruvian flavors, inspired by Chef Nobu's time in Peru. The result is a unique Japanese dining experience featuring exquisite specialties such as black cod with miso, yellowtail with jalapeño, and toro tartare. These dishes reflect Chef Nobu's extensive culinary journey and his distinctive style.

    Experience an unparalleled culinary adventure at Nobu Bangkok, the world's highest Nobu restaurant, located on the rooftop of EA Rooftop at The Empire, a new landmark in the heart of Bangkok. This luxurious restaurant offers breathtaking views of the Chao Phraya River and provides the perfect backdrop for an unparalleled dining experience. It is now officially open and invites you to experience the magic of Nobu Bangkok.

    About Asset World Corp Public Company Limited: Asset World Corp Public Company Limited (AWC) is Thailand's leading integrated lifestyle real estate group and a member of the TCC Group. Its focus is on hospitality, lifestyle destinations, and commercial real estate. Driven by the philosophy of "Creating a Better Future," AWC strives for growth and expansion beyond the norm with a diverse portfolio of high-quality projects, offering responsible and sustainable solutions for all stakeholders. The company operates in two main business segments: hospitality, led by top managers from world-renowned hotel brands such as Marriott, The Luxury Collection, InterContinental, Okura, Banyan Tree, Hilton, Sheraton, and Melia; and commercial real estate. Projects include: 1) Retail and wholesale, including lifestyle destinations, shopping malls, markets, and commercial properties. Notable real estate projects include Asiatique the Riverfront Destination, Gateway at Bangsue, Phenix, and Tawanna Bangkapi. 2) Office buildings, including the iconic "The Empire" and the Athenee Tower in Bangkok's central business district. AWC is committed to integrating its sustainability strategy into all business areas to create long-term, sustainable value for all stakeholders. The sustainability strategy is based on three pillars: Better Planet, Better People, and Better Prosperity. As part of this strategy, numerous long-term initiatives have been launched, including reConcept, The GALLERY, and other projects.