Why should you go there and how do you do it right?

Tucked away at stall number 23 in Chiang Rai's night bazaar is Imlamai Khaosoi, a small, no-frills food stall that has garnered a loyal following for its Khao Soi – the rich coconut curry noodle soup considered a quintessential dish of northern Thailand. The Khao Soi with fried chicken is particularly noteworthy. Visitors consistently praise the intense flavor of the broth and the quality of the chicken. The portions are generous and the prices remarkably low, making Imlamai Khaosoi one of the most affordable ways to eat well in Chiang Rai.

The atmosphere is relaxed and convivial, perfectly complementing the lively bustle of the surrounding night market. The owner is remarkably attentive, personally looking after his guests, regularly checking on their well-being, refilling their soup bowls, and ensuring they have everything they need – a level of care that significantly elevates the establishment from a simple food stall. Some reviews also mention a hot pot or hot boat-style menu, suggesting that the menu offers more than just noodles.