Koh Samui, Thailand, May 22, 2023 / TRAVELINDEX / The Silavadee Pool Spa Resort, a leading luxury resort on the island of Koh Samui, is celebrating its 15th anniversary and unveiling its strategy, “The New Chapters of Luxury – SEA,” which aims to redefine luxury and take it to a new level. The exclusive resort aspires to world-class status, built on three pillars: Sustainability (“S”), Experience (“E”), and Activity (“A”). The acronym SEA was developed to meet the needs of modern travelers and contribute to the recovery of tourism on Koh Samui.

Chonlada Soonthonvasu, General Manager of Silavadee Pool Spa Resort, said: “Silavadee Pool Spa Resort is a luxury resort of Thai origin, run by Thais. This year it celebrates its 15th anniversary and has always been very popular with Thai and international guests due to its pristine location, world-class facilities, excellent and attentive service, and warm and unique Thai hospitality.”

After Koh Samui welcomed the return of tourists with open arms, Silavadee is experiencing a 90% booking rate from international guests. 20% of these are repeat guests from Europe, the USA, China, Hong Kong, and Taiwan, while guests from new markets such as Saudi Arabia and Israel are also visiting Silavadee. Most of these guests booked directly online with the resort, a result of the online marketing campaigns conducted during the height of the Covid-19 crisis, which directly connected promotions and news with consumers. Furthermore, guests are now tending to stay longer and spend more than they did before the pandemic in 2020. Therefore, Silavadee is forecasting 10% growth by the end of this year compared to 2020.

As Silavadee celebrates its 15th anniversary in 2023, the new strategy "The New Chapters of Luxury – SEA" was introduced to offer guests complete relaxation through the resort's three pillars: Sustainability ("S"), Experience ("E"), and Activity ("A"). The acronym SEA reflects the needs of modern travelers seeking a different kind of luxury and acknowledges the rapid recovery of tourism on Koh Samui following the Covid-19 pandemic, as well as the increasingly intense competition among tourism providers on the island.

“For 15 years, the Silavadee Pool Spa Resort has enjoyed recognition and praise from Thai and international guests as a first-class resort with outstanding service, a stunning location, and unique natural surroundings. These factors motivate us to further improve our service and offer an even higher level of luxury. We are confident that our ‘New Chapters of Luxury – SEA’ strategy will help us create a truly relaxing experience for our guests and further boost tourism on Koh Samui,” said Chonlada.

The three pillars of the strategy “The New Chapters of Luxury – SEA” include: 1) Sustainability (S): As one of the core principles of the Silavadee Pool Spa Resort, this concept is based on the principle of “back to nature.” Even during the resort's construction, natural diversity was preserved, and environmentally friendly materials were used for buildings and facilities. This year, Silavadee is strengthening its commitment to sustainability, the environment, and the local community through various initiatives. These include distributing income to the local population by purchasing snacks from local vendors on Koh Samui, sourcing ingredients within the island to reduce transportation distances and greenhouse gas emissions, and composting leftover food for the resort's own farm to combat food waste. Guests also have the opportunity to participate in activities that promote the environment and sustainability. For example, they can visit the Silavadee Farm, which operates according to the principles of a circular economy. There, vegetables, flowers, and melons are grown, and chickens are raised to provide ingredients for the resort.

2) E: An exceptional experience is at the heart of everything we do. This year, the Silavadee Pool Spa Resort aims to offer its guests an unforgettable experience, tailoring its services from the moment of booking until departure to their evolving needs and desires. True to its motto, "The Silavadee Pool Spa Resort offers more than other luxury resorts," the resort is enhancing in-room and resort-wide amenities, introducing new food and beverage options, and ensuring exceptionally attentive service that caters to the individual needs and wishes of each guest. The resort's 200 employees receive regular training to ensure they are optimally prepared to meet guest needs. First-time visitors will be captivated by the impressive experience and excellent service, while returning guests will notice the continuous improvements to their stay. This unique experience is the strength of the Silavadee and a key factor in its global renown.

3) A: Activities refer to the services included at the resort. Currently, the resort offers a wide variety of activities for the comfort of its guests. To celebrate its 15th anniversary in 2023, the resort has planned numerous activities designed to entertain guests regardless of their lifestyle. These include spa treatments, fitness programs and consultations, culinary offerings, DJ sets, and live music. These activities change monthly, ensuring that guests can experience something new with each visit and at any time of year.

The Silavadee Pool Spa Resort Koh Samui features 80 guest rooms, including 36 deluxe rooms averaging 50 square meters in size. More exclusive accommodations include 40 pool villas and 4 pool villa suites. The resort offers a variety of amenities, such as the Thai restaurant "The Height," the all-day dining restaurant "Moon," and the rooftop bar "Star." The Silavadee Spa offers rejuvenating and natural treatments in a tranquil atmosphere. Guests can rest assured that the resort adheres to strict safety and hygiene protocols, and all staff members comply with the guidelines of the Thai Ministry of Public Health.

To celebrate the 15th anniversary of the Silavadee Pool Spa Resort, guests can enjoy exclusive experiences and benefits until the end of 2023. They can savor the specially created "Sila 15th" cocktail, made with 15-year-old whiskey and local tropical fruits like coconut, at the rooftop bar "Star." Guests can also embark on a culinary journey with an exclusive 7-course menu featuring regional ingredients that reflects southern Thai culture. This menu is available at the affordable price of 1,800 baht per person at "The Height" restaurant. Finally, the "Silavadee 15th Anniversary" package offers a 45% discount on the Flexi promotion, plus 1,500 baht resort credit per stay. This offer is valid until the end of 2023, allowing guests to experience "New Chapters of Luxury" and celebrate the anniversary with Silavadee.

To book a room or learn more about the Silavadee Pool Spa Resort, please visit www.silavadeeresort.com