Phuket, Thailand, May 10, 2025 / TRAVELINDEX / Master chef Nooror Somany Steppe (4th from left) of the Blue Elephant Group, along with her daughter, chef Sandra Steppe Goswami (3rd from right), recently gave a live cooking demonstration in Dutch at the Blue Elephant Cooking School & Restaurant in Phuket. The chefs presented two typical Thai dishes – Tom Kha Kai (chicken coconut soup) and Tom Kha Hed (mushroom coconut soup) – in a special live broadcast for viewers in the Netherlands and Belgium, promoting Thailand's rich culinary heritage as an instrument of soft power.

The 30-minute special event, an initiative of the Tourism Authority of Thailand (TAT) in Paris in collaboration with the Blue Elephant Group, was broadcast live via the TAT's official social media platforms in Europe.

Pictured from left: Kim Steppe, CEO of the Blue Elephant Group; Hedi Bonsignore; Holden Raynaud, Director; Head Chef Nooror Somany Steppe; Pierre Swennen; Head Chef Sandra Steppe Goswami; Jan De Rycke; and Kris Steppe.