Bangkok, Thailand, July 18, 2025 / TRAVELINDEX / Jim Thompson expands its lifestyle portfolio with the opening of its first Silk Café within a retail store. The café is located in the brand's new 280-square-meter store at ICONSIAM. Situated on the ground floor (M) of SIAM Takashimaya, this new opening combines fashion and indulgence in one of Bangkok's most prestigious shopping destinations.

“The opening of our new store with Silk Café at ICONSIAM underscores our ongoing commitment to expanding the Jim Thompson lifestyle offering,” said Nunnapat Verojanavat, Marketing Director of Jim Thompson. “We see this store with café as an opportunity to appeal to discerning local customers as well as international travelers, promote tourism in Thailand, and showcase the diversity of Thai culture in a modern and accessible format.”

With 220 m² of retail space dedicated to fashion and 60 m² to the Silk Café, this new retail concept presents a bold evolution of Thailand's iconic global lifestyle. Rooted in tradition yet forward-looking, the store unites contemporary fashion, craftsmanship, and culture. Customers can discover modern men's and women's collections, as well as accessories, bags, home decor, scarves, and decorative items. The store also offers exclusive pre-release items, further emphasizing its role as a destination for style and discovery.

Inspired by the reddish facades of traditional Thai houses, the vermillion-colored space exudes a warm and inviting atmosphere. Every detail—from the earthy interior tones to the vibrant walls—pays homage to Jim Thompson's legacy and the founder's enduring passion for Thai craftsmanship. Presented in an elegant, gallery-like setting, the collections invite visitors to discover timeless pieces with a modern twist—perfect for gifting or adding a personal touch.

The centerpiece of the shopping experience is the Silk Café, a relaxed café concept offering a combination of light, savory dishes and select desserts. With this new opening, the Silk Café expands beyond its original location in the Jim Thompson Heritage Quarter for the first time. Designed with sustainability in mind, the café draws inspiration from traditional silk weaving techniques. The furniture is upholstered in fabrics from Jim Thompson Home Furnishing, and brightly colored silk threads hang above the seating area from installations inspired by elements of a traditional handloom. A striking sculptural chandelier made of silk cushion covers forms the centerpiece above the café counter.

The menu showcases high-quality Thai ingredients in sophisticated desserts and drinks. Macarons include flavors like Thai bitter lime and mulberry, alongside handmade ice cream and sorbets such as mango-honey yogurt and young coconut with vanilla pods. The drinks menu features Voyage Noir coffee—a blend of Arabica from Pang Oung and Robusta from Huay Nam Khun—as well as an exclusive iced tea with mulberry, lychee, and mint. A particular highlight is the Double Delight Thai Tea with homemade cream cheese and Thai tea ice cream. In collaboration with the Thai chocolate maker Kad Kokoa, the café also serves delicious hot and cold chocolate made with single-origin Thai cacao. Savory options include a chicken truffle sandwich with three cheeses and savory spinach with mozzarella on toasted brioche.

From curated fashion to creative desserts, the new store reflects Jim Thompson's vision of "Beyond Silk" – a contemporary lifestyle experience rooted in Thai tradition and design.

The Silk Café and the Jim Thompson Store have now opened on the ground floor (M Floor) of SIAM Takashimaya at ICONSIAM. Visit us today and discover reimagined Thai cuisine, culinary delights, and much more.