Bangkok, Thailand, December 3, 2021 / TRAVELINDEX / The renowned bilingual (Thai and English) culinary guide, available in both digital and print formats, is being expanded with fantastic destinations and a new award. The Ministry of Tourism and Sports and the Tourism Authority of Thailand (TAT) are pleased to announce that the success of the MICHELIN Guide Thailand over the past five years since its launch in 2017 has led to the project being extended for another five years, from 2022 to 2026. This will ensure the continued promotion of gastronomic tourism in Thailand at the highest international level.

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Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT), stated: “The MICHELIN Guide Thailand has been exceptionally well received in its four previous editions and has played a significant role in raising global awareness of Thailand’s world-class cuisine. The next five editions, published as part of the TAT’s expanded partnership with the MICHELIN Guide, will build on this success and include a number of new features. The search will be extended to three additional provinces, including one in the northeast, and a new award category will be introduced: the MICHELIN Guide Thailand Service Award, presented by the TAT, will recognize outstanding service staff in the restaurant and hotel industries.”

“At the same time, the MICHELIN Guide Thailand will play an important role in promoting the government’s creative economy policy within the framework of the Bio-Circular-Green or BCG economic model. This will be achieved by strengthening Thailand’s global image as a leading travel destination through the promotion of gastronomic tourism in a sustainable manner.”

Manuel Montana, President of Michelin East Asia and Australia, stated: “This expanded partnership allows us to provide even stronger support to Thailand’s gastronomy and tourism sector – a much-needed boost for local entrepreneurs, especially during and after the pandemic. Thanks to the active global presence of the MICHELIN Guide across traditional and digital channels, we will continue to position Thailand as a world-class culinary destination and accelerate the recovery of Thai tourism following the COVID-19 crisis. In line with the Thai government’s policy towards an ecological, circular, and green economy, the MICHELIN Guide’s efforts to raise awareness and promote sustainability in the gastronomy and hospitality sectors will benefit not only the country’s economy and people, but also the entire planet.”