Why should you go there and how do you do it right?

Hidden away in the Si Phum district of Chiang Mai's Old City, Not Found has cultivated a loyal following of visitors who stumble upon it by chance – the discovery itself is often described as part of the charm. The entrance sets the tone for what's to come: a deliberately unconventional spot that rewards those who seek it out. Within easy walking distance of most Old City accommodations, it's an ideal destination for those exploring the area after dark. Specializing in creative cocktails, the bartenders – including the acclaimed Phi-Foam – are known for their visually stunning and inventive drinks. The interior boasts a distinctive design concept based on a specific color theme, giving the bar a cohesive and thoughtful aesthetic that sets it apart from Chiang Mai's usual nightlife. The atmosphere is cozy and convivial, attracting travelers and locals alike to a relaxed yet lively setting. Critics point out, however, that finding the bar can be a real challenge. Therefore, it's advisable to carefully research directions before visiting, rather than simply strolling by. While prices are above the budget range for bars in Chiang Mai, visitors consistently consider them reasonable given the quality and craftsmanship on offer. It's recommended to check with your accommodation beforehand or arrive a little earlier in the evening to secure entry.