The Tourism Authority of Thailand (TAT) recently launched the campaign “Visit Thailand Year 2022: Amazing New Chapters”. Mr. Tanes Petsuwan, Deputy Governor for International Marketing Asia, accompanied a TAT delegation to Sydney this month to explain the five-part marketing campaign to selected media representatives.

1. New segments

Given the growing popularity of "workations" or working remotely, Bangkok and Phuket are among the cities best suited for digital nomads.

2. New areas

The TAT is now promoting new areas to Australian tourists, such as the beach and sun destinations on the east coast, including Trat and the popular golf and wellness center The Gulf; Hua Hin, as well as the northern regions, including Chiang Rai and Chiang Mai, which are suitable for gentle adventures.

3. New partners

TAT is actively seeking new advertising partners on various platforms, focusing on collaboration with influencers and new digital mechanisms.

4. New infrastructure

During the tourism hiatus caused by the Covid-19 pandemic, Thailand has expanded its infrastructure, including the construction of Grand Bang Sue railway station, underground pedestrian bridges connecting the Grand Palace to other parts of the country, highways connecting Bangkok to other parts of the country, a monorail in Khon Khaen in the northeast, Betong Airport in the south, and a high-speed rail line connecting Bangkok to Malaysia, scheduled for completion in 2029.

5. New way.

The pandemic has also heightened awareness among travelers worldwide about the impact of their behavior on the environment. The TAT will therefore focus on promoting responsible tourism.