Bangkok, Thailand, July 7, 2026 / TRAVELINDEX / Central Department Store, part of Central Retail and Thailand's leading department store, and Rajadamnern Stadium, one of the country's most significant cultural landmarks and a revered birthplace of Muay Thai, have joined forces for a groundbreaking collaboration to launch the Central x Rajadamnern Stadium Bag as part of the "TWO LEGENDS, THE SPIRIT OF THAILAND" event. The special edition bag offers a modern interpretation of iconic Thai figures and tells the remarkable stories of both brands, allowing shoppers and travelers worldwide to experience and own the bag. This further emphasizes Central Department Store's role as a destination that blends Thai identity with world-class lifestyle experiences. The bag will be available starting July 1, 2026.

Both names have always been closely associated with Thailand: Central Department Store as the country's leading department store and Rajadamnern Stadium as the Muay Thai arena that attracts fans from all over the world. Bringing both brands together on a single bag tells their stories in a new way. The result is a memento, a collector's item, and a symbol of a significant collaboration that reflects Thailand's pride.

Ms. Rvisra Chirathivat, Marketing Director of Central and Robinson department stores, said: “Muay Thai enjoys a high reputation in Thailand and is admired worldwide as an art form and sport that has captured hearts for generations. Central department store has made it its mission to spread the spirit of Muay Thai to the world.”

While Central Department Store and Rajadamnern Stadium operate in very different sectors, both boast a history spanning some eighty years and shape the first impression visitors have of Thailand by creating experiences that capture the country's character and charm. We are united by a vision to showcase Thailand to the world. This vision stems from our long-standing connection with Thai society and our ambition to be a destination that attracts visitors from all over the globe. The Central x Rajadamnern Stadium bag is another significant step for both Central Department Store and Rajadamnern Stadium. Together, we have transformed Muay Thai, one of Thailand's national sports, into something practical for everyday use and a collector's item that tells the story of this collaboration. It's a piece of Thailand to take with you and a new way to share the country's character with the world.

With branches in Thailand's main tourist cities, Central Department Store is becoming another channel to introduce the history of Muay Thai to customers worldwide. The choice of a tote bag also reflects Central Department Store's commitment to sustainability.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated: “Today, Thai tourism prioritizes visitor numbers over visitor numbers. It’s about captivating visitors and creating experiences that encourage them to return. This is achieved by leveraging cultural capital through innovation to generate new forms of value creation. Thailand’s soft power remains central to this – from Thai cuisine and Muay Thai to products that reflect the identity of local communities, and destinations and activities that are must-sees for visitors from around the world. The collaboration between Central Department Store and Rajadamnern Stadium is an excellent example of how two cherished traditions can be combined to create an unforgettable experience that adds real value to Thai tourism. Today, every country competes for tourists, but what truly distinguishes a destination is its ability to touch visitors, make them feel welcome, and give them something meaningful to take away – in the spirit of…” 'Amazing Thailand', which aims to convey happiness for all the senses, and in line with the trend 'Healing is the New Luxury', which values ​​memories and stories worth sharing. 'More than anything money can buy.' The TAT commends the Central Department Store and Rajadamnern Stadium for their collaboration, which inspires and brings Thailand's allure to travelers worldwide in a contemporary and unforgettable way.

Two icons, eight decades of history: The magic of the Central x Rajadamnern Stadium Bag lies in its design, which unites the distinctive features of both worlds – retail and Muay Thai – and tells their stories on a single bag. Central Department Store revives its classic logo from 1947 to 1973 – a tribute to the store's origins, beginnings, and evolution to the present day. It returns to a heritage passed down for nearly eight decades. Rajadamnern Stadium, in turn, contributes the Yant Paed Tidt (Eight Directions Yantra), an ancient, sacred symbol believed to bestow protection, courage, and strength from all directions – qualities that reflect the essence of Muay Thai: discipline, perseverance, unwavering fighting spirit, and the will to overcome any obstacle. Revered by Thai boxers as a protective symbol before entering the ring, the Yantra has already captivated visitors from around the world through the Rajadamnern Immersive Muay Thai Experience and has become one of the stadium's most memorable landmarks. Even the colors tell the story of both sides: the red of the Central Department Store meets the blue of the Rajadamnern Stadium, and the emblems of both unite on a single bag to create a design with its own unique character.

Mr. Sarun Ladawon, Managing Director of Global Sports Ventures Company and board member of Rajadamnern Stadium, stated: “GSV aims to develop Rajadamnern Stadium into more than just a Muay Thai arena – into a place that creates added value in economic, cultural, and tourism sectors. This strategic partnership is another important step towards opening up new opportunities and further developing the long-term potential of Muay Thai.”

For eight decades, Rajadamnern Stadium has stood as the guardian of the Muay Thai spirit. The significance of Yant Paed Tidt, a symbol deeply revered by Thai boxers, is captured on this bag, conveying the values ​​and beliefs of Muay Thai to a wider audience through modern design. We have a vision to raise the international profile of Muay Thai, and we believe that Central Department Store's customer network, especially the travelers who visit our stores in Thailand's major tourist cities, will help spread the story and spirit of Muay Thai to the world in new ways.

The Central Department Store and Rajadamnern Stadium are offering everyone the opportunity to purchase the Central x Rajadamnern Stadium bag (priced at 990 Baht) from July 1st to October 31st, 2026 (or while stocks last) through a number of convenient distribution channels across the country:

International travelers will receive the bag free with a qualifying purchase between July 1 and October 31, 2026 (or while supplies last):

  • Central x Rajadamnern Stadium Bag Red Version, when purchasing goods worth 15,000 Baht or more in nine participating Central stores: CENTRAL @ centralwOrld, Central Bangrak, Central Rama 9, Central Phuket, Central Patong, CentralFestival Samui, CentralFestival Chiangmai, Central Udonthani and Central Pattaya Beach.
  • Central x Rajadamnern stadium bag in white version, available when purchasing items worth 20,000 Baht or more at Central Chidlom.
  • Thai customers and the general public can purchase the red version of the Central x Rajadamnern Stadium Bag from July 25, 2026 for 990 Baht at 23 participating Central stores: Central Chidlom, CENTRAL @ centralwOrld, Central Ladprao, Central Pinklao, Central Bangna, Central EastVille, Central Silom Complex, Central Rama 2, Central Rama 3, Central Chaengwattana, Central Ramindra, CentralPlaza WestGate, Central Future Park Rangsit, CENTRAL @ Megabangna, Central Nakhon Pathom, Central Fashion Island, CentralFestival Samui, Central Phuket, CentralFestival Hadyai, CentralFestival Pattaya Beach, CentralFestival Chiangmai, Central Khonkaen and Central Udonthani.
  • Fans of Rajadamnern Stadium will be able to purchase both the red and white versions from the official Rajadamnern Stadium shop for 990 Baht starting July 1, 2026.

    • The Central x Rajadamnern Stadium Bag is the result of a groundbreaking collaboration that captures Thai character in a unique, contemporary design. It will be available from July 1st to October 31st, 2026 (while supplies last) at participating Central stores and at Rajadamnern Stadium.