Why should you go there and how do you do it right?

Analog Cocktails & Records is a cozy, speakeasi-style bar nestled in a quiet, dimly lit residential area not far from Chiang Rai's famous Blue Temple. The intimate ambiance, subdued lighting, and carefully curated playlist create a relaxed atmosphere that feels like a genuine neighborhood discovery rather than a tourist trap—a place locals and travelers alike are reluctant to leave. The drinks menu focuses on Thai flavors, with standout cocktails such as one inspired by Thai milk tea that regularly receives praise from patrons. Classic cocktails like Negronis are also expertly crafted, and the bar staff—including bartender Jazz, who is frequently mentioned by name in reviews—are known for their warm and attentive service, contributing significantly to the overall experience. Prices are slightly above average but reasonable given the quality and craftsmanship. For those exploring Chiang Rai's nightlife, Analog is an ideal stop after visiting the Blue Temple. It's advisable to check the opening hours before a visit, especially outside of peak evening hours. The bar shares the premises with a restaurant, so arriving hungry shouldn't be a problem.