Why should you go there and how do you do it right?

You don't plan your trip around a supermarket, but in Pai, you end up in one almost every day. This branch in Wiang Tai has everything you need: chilled drinks, snacks, instant noodles, toiletries, everyday groceries, and a counter with hot food like steamed buns and coffee. It's compact and brightly lit, like all the other branches in the country, and the prices are in line with the national standard—no surprises at the checkout.

What makes this shop so useful is the town itself. Pai doesn't have any large supermarkets, so it's a good place to grab breakfast before a motorbike ride into the mountains or to stock up on provisions for dinner when you don't feel like walking back to the night market. Just think of it as a place to shop, nothing more. If you want something delicious—fresh fruit, barbecue kebabs, good coffee—you're better off going to the market.