Bangkok (Thailand) – May 9, 2017 (travelindex.com) – The Tourism Authority of Thailand (TAT) is once again presenting its “Women’s Journey Thailand” campaign, featuring numerous highlights and offers to inspire travelers from around the world to enjoy a diverse program of activities, special offers, discounts, and benefits in Thailand during August. According to the latest statistics on international arrivals in the Kingdom, the number of female travelers has increased significantly in recent years.

Ms. Srisuda Wanapinyosak, Deputy Governor of the Tourism Authority of Thailand (TAT) for International Marketing in Asia and the South Pacific, stated: “Women today are influential decision-makers with significant purchasing power. With a comprehensive range of products and services tailored to women’s needs, Thailand is definitely the ideal destination. The ‘Women’s Journey Thailand’ campaign showcases how travelers can access these products and services at particularly attractive prices during August.”

The Tourism Authority of Thailand (TAT) is relaunching several activities launched as part of the initial "Women's Journey Thailand" campaign, including the Lady Golf Challenge, "Lady Celebrities to Thailand," "Thailand through Her Eyes," "Lady in Thai Fabrics," and "Lady Bloggers." These activities aim to strengthen Thailand's positive image as one of Asia's most female-friendly travel destinations.

Another interesting highlight of this year's campaign is the appointment of Ms. Natthaya Boonchompaisarn, or Grace, the winner of the third season of The FACE Thailand, as an honorary representative, who will inspire travelers around the world to discover the variety of high-quality products and services that the country has to offer in this segment.

The TAT works with various tourism companies nationwide and has categorized products and services for female travelers into seven categories. These include accommodations (hotels and resorts), health, beauty and wellness services, shopping malls, restaurants and food service establishments, leisure and entertainment options such as theme parks, lifestyle activities such as arts and crafts classes and fitness programs, and transportation services such as airlines and car rentals.

All products and services, as well as special benefits, will be presented in the mobile application “Women's Journey Thailand” and the mini-website womensjourney, which will be officially available in June.

The campaign's mobile app and in-store registration offer a welcome package for female travelers. This includes a free SIM card with a data plan from Dtac, a complimentary drink from Coffee World, and up to 300 baht off Grab taxi fares. Additionally, female VISA cardholders receive a restaurant voucher from The Cook at Amarin Plaza, a 5,000 baht shopping voucher from Club 21 for Emporium, and free gifts from participating department stores on Sukhumvit Road in Bangkok. They also benefit from discounts at stores in 20 provinces across the country. VISA Premium Card holders also receive a complimentary spa treatment and an exclusive meal, which they can redeem in advance as a reward.

In the meantime, Thailand's airports and immigration office will set up special "pink lanes" for female travelers arriving in Thailand in August.

International Public Relations Department, Tourism Authority of Thailand, 1600 New Petchaburi Road, Makkasan, Ratchathevi, Bangkok 10400, Thailand, Tel.: +66 (0) 2250 5500 ext. 4545-48, Fax: +66 (0) 2250 0246