Bangkok, Thailand, November 17, 2021 / TRAVELINDEX / The Utopia Hospitality Group (UHG) plans to open a new chapter in Phuket's hospitality industry with a fully integrated hospitality ecosystem and the launch of a world-class fashion hotel, aiming to attract more travelers to Phuket. Utopia Corporation (UCORP), one of Phuket's largest property developers, has established the Utopia Hospitality Group (UHG), a leading hotel management company. As a dynamic new player in the Asia-Pacific hotel sector, UHG's vision is to create innovative concepts and lifestyle experiences that will revolutionize the hospitality industry. With a business model encompassing a fully integrated hospitality ecosystem and guaranteeing a new lifestyle-focused hotel brand with a unique yet needs-based approach, Phuket's hospitality industry is poised to enter a new era.

Mr. Hachi Yin, CEO and founder of Utopia Corporation, announced that despite the COVID-19 crisis, the company continued to generate revenue in the first three quarters of 2021 thanks to the use of cutting-edge technologies. A forward-looking business plan, aligned with market trends, consumer behavior, and needs, contributed significantly to this success. In the fourth quarter of 2021, Utopia is reinforcing its commitment with the establishment of the Utopia Hospitality Group, which will operate hotels and resorts.

Hachi confirms that the hospitality industry represents a new business area with high growth potential and ideally aligns with Utopia's expertise as a project developer that understands the diverse lifestyles of all customer segments. Since the entire existing portfolio operates according to the condotel/branded residence model, guests enjoy a home-away-from-home feeling in the accommodations that traditional hotels cannot offer.

Utopia Hospitality Group (UHG), a subsidiary of Utopia Corporation, a leading real estate developer in Phuket, Thailand, is on an exciting journey encompassing the entire hospitality ecosystem from planning and development to branding and operating its own real estate portfolio.

UHG offers flexibility and openness to ensure fair competition in the post-pandemic era. Project developers benefit from attractive and accessible brands without the strict constraints of brand standards, while enjoying a more individualized and democratic approach to management and franchise agreements. Hoteliers benefit from comprehensive expertise – from management and marketing services to proprietary technologies.

UHG also guarantees its investors a regular income. This represents a real change in the hotel and hospitality industry and offers an option and a solution for the modern hotel business.

“UHG was born from a strong vision and a bold idea: We are breaking with old rules to offer everyone a completely new way of life. This will fundamentally change the hotel and tourism industry and strengthen competition in the industry's new era. Whether guest or partner, employee or community member – UHG treats everyone fairly and respectfully. We are embarking on a journey to revolutionize the hotel industry, and we want you to join us! Creativity inspires us, our goals drive us. We dream, we dare, we execute. We are UHG,” said Hachi.

Under the UHG umbrella, renowned lifestyle hotel and resort brands will offer new travel experiences that meet the needs of discerning travelers in the new era. These include mid-range aparthotels, upscale lifestyle resorts, and ultra-luxury hotels. Starting in 2022, UHG will operate several new hotels, including those being modernized through rebranding or renovations.

● Mid-range aparthotel brand: A mid-range aparthotel with the brand motto "Live your own way," combining modern lifestyle and community spirit with the comfort and flexibility of an apartment, thus meeting the needs of a new generation of discerning travelers. The brand motto is based on five pillars: comfortable and affordable, flexible stays, thoughtful design, a trendy dining concept, and a strong sense of community.

● Exclusive Lifestyle Resort: Our 5-star resort brand combines lifestyle resort and wellness oasis. It embraces both indulgence and health, blending the playful design of a lifestyle resort with the conscious well-being and tranquility of a wellness oasis. True to the motto "Live relaxed, enjoy consciously."

● Ultra-Luxury: UHG's third brand is a collaboration with Tonino Lamborghini, the legendary Italian luxury brand known for its refined luxury products and designs. The Tonino Lamborghini Boutique Hotel Phuket is the brand's first hotel in Thailand. Located in Ao Po, overlooking the azure Andaman Sea and exotic offshore islands, it is expected to welcome its first guests in 2024.

UHG is actively committed to addressing environmental and social issues. Sustainable development and management practices are integral to the company's overall philosophy. Through efficient and environmentally responsible operations, UHG minimizes waste, reduces costs, and creates long-term benefits for the entire community. At the same time, the company contributes to attracting a new generation of socially and ecologically conscious guests.

UHG plans to launch its new brand of mid-range aparthotels in the first quarter of 2022 and open the first hotel under this brand in the fourth quarter of 2022. A second partner, an exclusive luxury fashion brand, will also be unveiled in the second quarter of 2022. The brand for upscale lifestyle resorts is slated to launch in the first quarter of 2023. All of these hotels will be located in Phuket.

Utopia Hospitality is also planning the construction of two impressive landmarks in the north and south of Phuket. Bay of Icons is a new destination highly sought after by international investors and discerning travelers. Located in Ao Po Bay on Phuket's north coast, it stretches along the beach surrounding the beautiful Ao Po Grand Marina Bay, covering a total area of ​​over 20 rai. The resort offers state-of-the-art facilities and exclusive services for a luxurious lifestyle.

Furthermore, the "Entertainment Complex" Utopia Dream is a mixed-use development project with a low-rise residential building, planned for Nai Harn on the south coast of Phuket. It will be a place of relaxation, full of color, joie de vivre, and top-notch entertainment. As previously mentioned, the total investment for these two projects amounts to over 4 billion baht.

About Utopia Corporation: Founded in 2015, Utopia Corporation has rapidly become one of Thailand's leading property developers. It currently operates Utopia Naiharn, which has been recognized by Now Travel Asia as Asia's best emerging hotel and comprises ten properties. The company recently partnered with Tonino Lamborghini, the iconic Italian luxury brand renowned for its exclusive products and designs. Together, they are opening new hotels in Phuket under the Tonino Lamborghini brand – a first for Thailand.