Nakhon Si Thammarat, Thailand, March 29, 2024 / TRAVELINDEX / Located directly on Thailand's Gulf Coast, Banyan Tree Residences Sichon is a pioneering project that allows owners to discover the wonders of this authentic and culturally rich destination. The Banyan Group, an independent, global hotel company, has announced a new brand partnership with Urasaya Property Co., Ltd., a leading property developer, further evolving the group's unique style of responsible development in desirable locations.

With the signing of the contract for Banyan Tree Residences Sichon, a brand new, nature-inspired luxury residential complex located directly on one of the most beautiful beaches in southern Thailand in the province of Nakhon Si Thammarat, discerning owners can discover the wonders of this naturally beautiful and culturally rich coastal paradise while benefiting from the unparalleled standards and global advantages of the Banyan Group, including the new private residence rental program called Banyan Living.

KP Ho, Chairman of Banyan Tree Holdings, stated: “At Banyan Group, we are committed to creating transformative experiences that are both responsible and sustainable. By partnering with Urasaya Property on this exceptional project, we aim to seize a pioneering opportunity in a promising region. Given the strong demand for luxury branded residences in Thailand, we look forward to ushering in a new era of sustainable growth for Nakhon Si Thammarat. Furthermore, we believe that property owners will appreciate and recognize significant added value in the opportunity to participate in our new, specialized long-term rental program, Banyan Living.”

Ravi Chandran, Managing Director of Urasaya Property, said: “Sichon is a true hidden gem – an ecological and cultural oasis reminiscent of southern Thailand 30 years ago, far removed from the hustle and bustle of Thailand’s established beach resorts. The recent opening of the new international terminal at Nakhon Si Thammarat Airport will open this idyllic region to a wider audience of lifestyle-oriented travelers and ensure a promising future for the entire area. We thank KP Ho and the Banyan Group for their understanding of our vision.”

At Banyan Tree Residences Sichon, every owner enjoys complete security, relying on the exclusive benefits of the Sanctuary Club, the Banyan Group's flagship owner program. This program offers all owners unparalleled discounts and privileges at the group's hotels, restaurants, and facilities worldwide. Furthermore, each villa can be offered for long-term rentals through Banyan Living, which manages a portfolio of over 200 units in 10 countries.

Banyan Tree Residences Sichon are nestled on a 2.5-acre prime beachfront property, just a 35-minute drive from the newly expanded Nakhon Si Thammarat International Airport. This exclusive collection of four-bedroom, open-plan pool villas showcases contemporary design, state-of-the-art amenities, and Southern Thai elements personally crafted by local artists and artisans.

All residents enjoy a personal butler service, the use of a private boat, and five-star clubhouse facilities, including a seaside pool, a high-tech fitness center, a soothing spa, a restaurant focusing on regional and seasonal cuisine, and a beach bar that serves as the social heart of the project.

The area is a paradise for sustainable adventures and activities. Sichon was recently named one of Thailand's top ten beaches by Lonely Planet, and the nearby Khao Luang National Park boasts jungle-clad mountains, hiking trails, waterfalls, caves, and an astonishing array of flora and fauna. The area's long, well-maintained roads are ideal for cycling, and golfers can quickly hop on a speedboat to Koh Samui to play at Santiburi Country Club—and be back in time for sunset. Along the way, visitors might even catch a glimpse of Sichon's famous pink dolphins.

Culture enthusiasts can visit enchanting sites like Wat Phra Mahathat, Thailand's oldest temple, while in artists' villages traditional crafts such as batik weaving are kept alive, and a new generation of culinary pioneers showcases organic products, including a plantation for handmade chocolate. Locals can also interact with the residents and buy fresh herbs, fruits, and vegetables at the village markets.

About Banyan Group: Banyan Group (“Banyan Tree Holdings Limited” or the “Group” – SGX: B58) is an independent, global hospitality company with a clear purpose. The Group prides itself on its pioneering spirit, design-led experiences, and commitment to responsible business practices. Its extensive portfolio includes over 70 hotels and resorts, over 60 spas and galleries, and 14 branded residences in more than 20 countries. The Group comprises 12 global brands, including its flagship brand, Banyan Tree. Each brand is independent but united by the Banyan Experience Membership program. The founding principle of “protecting the environment, empowering people” is embodied through the Banyan Global Foundation and the Banyan Management Academy. Banyan Group remains committed to sustainable travel, focusing on regenerative tourism and innovative programs that enhance the guest experience.

About Urasaya Property: Urasaya Property is the developer of Banyan Tree Residences Sichon, a new, exclusive residential complex of beachfront villas showcasing the natural and cultural treasures of Sichon in the southern Thai province of Nakhon Si Thammarat. Featuring 15 stunning pool villas, as well as a restaurant, bar, fitness center, and spa, this pioneering project utilizes local materials and traditional craftsmanship to create authentic experiences. Residents can explore the beachfront market, savor fresh seafood, and even spot pink dolphins in the crystal-clear waters off the coast—as well as explore the mountainous region of Khao Luang National Park, which provides the scenic backdrop for the project.