I'm sure you've all traveled at some point, whether domestically or internationally. It can be quite stressful, can't it? From flight delays and cancellations to frustrated customer complaints and insurance hassles.

This proves that our industry still needs time to recover. Collaboration is essential now. It's so important to address customer concerns clearly and understandably, thereby meeting their expectations. I know, easier said than done, but TOGETHER we will succeed.

What is happening at the Australian office of the TAT?

We are pleased to introduce our new director, Ms. Busakorn Prommanot. Her nickname is Khun Apple.

After more than 30 years with the Tourism Authority of Thailand (TAT), Khun Apple possesses an impressive wealth of experience, ranging from policy and planning to training and working in the market departments for Europe, Africa, and the Middle East. Australia will be her second overseas posting; she previously headed the TAT office in Jakarta. When asked about her favorite travel destination, Khun Apple raves about the northern regions of Thailand. Chiang Mai, Chiang Rai, and Nan captivate visitors with their rich culture, pristine nature, and delicious, distinctive cuisine. For the Oceania market, Khun Apple aims to inspire Australian and New Zealand travelers to experience meaningful and rewarding journeys to Thailand. "I look forward to working with our travel partners soon to make this a reality."

Destination highlight: Bangtao Beach, Phuket

You don't hear much about this beach, but it's one of Phuket's longest (6 km). Bangtao is located about a 30-minute drive south of Phuket International Airport. It's slightly closer than the popular beaches of Kamala, Patong, Karon, or Kata Beach. Hotels are mainly located at the southern end, while the northern part is generally quiet and peaceful. There are a few small beach bars along the shore. Bangtao Beach attracts those who want to escape the daily grind and simply relax with a book. However, the southern end of the beach has several beachfront hotels and clubs, creating a lively atmosphere in the evenings. Bangtao remains one of the most family-friendly beaches in Phuket.

Product highlight: Sunwing Bangtao Beach (4*)

Such an uncomplicated family accommodation with a great entertainment program for the whole family. If you're looking for a relaxing beach holiday, the Sunwing Bangtao is perfect for you. It offers many thoughtful touches that make traveling with young children more comfortable, all at a fair price. All rooms are suitable for at least two people (children and adults). There are separate beds for everyone in the room, and an extra cot can be provided if needed. The Happy Baby Studios, specially designed for families with newborns, are particularly noteworthy. These ground-floor rooms feature a lockable, enclosed terrace. Amenities include a cot, highchair, stroller, nursing pad, baby bouncer, Bumbo baby seat, children's tableware and cutlery, baby bathtub, non-slip bath mat, bath stool, potty, drawer locks, and sun loungers and a parasol on the enclosed garden terrace.

Enjoy your Friday and your weekend!