Bangkok, Thailand, June 20, 2022 / TRAVELINDEX / Traveling hasn't been easy over the past two years; many preferred to stay home and wait. Visionaries like Deepak Ohri see things differently, viewing every challenge as a great opportunity to become even better and more creative. Last year, when travel was severely restricted, he visited the US three times, spending considerable time in New York, Southern California, and Miami. He decided to embrace new challenges and introduced a new form of experiential learning for MBA students. Within a year, he and the students developed a revolutionary course for the MBA program at Florida International University in Miami.

Deepak Ohri, together with marketing professors from the business school, developed the groundbreaking concept of the Luxury Incubator. This unique course was offered at the university for the first time. The dean of the business school officially congratulated Deepak on this pioneering initiative and on being the first in the university's history to create such a program, which has a lasting impact on the learning experience of MBA students. A group of 18 MBA students was selected. Together with Deepak Ohri and the participating marketing professors, the group traveled from Miami to Los Angeles via New York.

The idea behind the Luxury Incubator was simple: to introduce students to the concept of luxury through hands-on learning. MBA students were able to experience the entire development process of a luxury brand – from design and the legal aspects of company formation to visits to luxury showrooms and insights into what it takes to land a magazine cover. The program culminated in visits to the most renowned hotels in Laguna Beach and Beverly Hills, followed by coffee in a small café right on the Pacific Ocean.

In the luxury segment, the experience is what counts – this was the clear message Deepak Ohri conveyed to the students. He also presented them with the Ohri Luxury Index, which he has been developing for some time. His aim was to teach them how to evaluate a luxury brand and its strategy. He focused primarily on demonstrating the principles and practices that contribute to the global success of luxury brands. This included recognizing the value of exclusivity and highlighting a brand's quality and creativity.

The Luxury Incubator offered MBA students a comprehensive insight into the success factors of a luxury brand that sets industry trends. Deepak Ohri is ready for his next trip. This time, he'll be presenting in Miami at the prestigious AIB – Academy of International Business, a conference for experiential learning. His audience consists not of MBA students, but of around 600 management professors from around the world.

Beyond his role as CEO and managing day-to-day operations, what else is Deepak Ohri planning to do to establish lebua as a leading international brand? His next step is driven by his growing passion for promoting entrepreneurship; he is Executive in Residence for Entrepreneurship and Innovation and Chairman of the Board of the Pino Global Entrepreneurship Center.

His book, "A Bridge Not Too Far Where Creativity Meets Innovation," serves as the foundation for the leadership courses the center will offer. His masterclasses for executives are based on entrepreneurial management, marketing, and leadership principles. Deepak Ohri will soon introduce further groundbreaking concepts into business education.

Deepak Ohri focuses his success on creating lasting impact. He was the first to introduce a unique rooftop dining concept that caused a global sensation. He pioneered an MBA program called the "Luxury Incubator," which combines industry, academia, and practical experience, creating a completely new concept of experiential learning. The Ohri Luxury Index is the first comprehensive analysis of how luxury brands can leverage emotional experiences to enhance their value. Deepak Ohri never looks back; he is an unconventional and unstoppable visionary shaping the future.