The Tourism Authority of Thailand (TAT) has officially partnered with Private Luxury Events to host Ultra 2027 in Thailand. This will be the first edition of the prestigious event in Asia.

📍 Venue: Four Seasons Hotel Bangkok on the Chao Phraya River

This event, which is only open to invited guests, brings together high-profile international buyers – including family offices, celebrity agents and executive advisors – and connects Thailand's luxury travel sector with an influential network serving ultra-high-net-worth individuals (UHNWIs).

  • Global Wealth Hub: In line with Knight Frank's forecast of a growth of over 50% in Bangkok's UHNW population by 2030.
  • Thai luxury redefined: Under the motto "Healing is the new luxury," the focus is on wellness, first-class gastronomy, art and the legendary warmth of Nam Jai (Thai hospitality).
  • High-end tourism: Developing new business opportunities for Thai tourism partners in the global luxury market.