Why should you go there and how do you do it right?

Go in the evening. That's the beauty of this place. It's part air-conditioned shopping mall, part open-air night market, and the two areas are open at completely different times. At midday, you'll find a fairly ordinary shopping mall with fashion boutiques, accessories, and everyday items. Come towards evening, and the open-air stalls will be bustling, the food court will be packed, and the place on Thongyai Road will feel more like a real market than a shopping mall.

The food court is the main reason I would choose this mall over a regular one. Thai and local dishes at affordable prices, and such a wide selection that even groups with varying appetites can eat together. As for shopping: don't expect anything you wouldn't find elsewhere in Isaan. Come to browse, eat, and soak up the atmosphere.