Bangkok (Thailand) – August 29, 2019 (travelindex.com) – The Tourism Authority of Thailand (TAT) has begun using the online tourism management system “Local Kit.” This is part of its ongoing efforts to improve the quality and add value to community-based tourism in Thailand.

Local Kit (localkit.app) is a web application by Find Folk aimed at community-based tourism projects. It was developed to better and more efficiently manage tourism information at the local level, while also serving as an interface between these communities and organizations such as the Tourism Authority of Thailand (TAT).

A key focus of the Thai tourism industry in 2019 is the promotion of responsible tourism with the aim of ensuring sustainability and preserving local identity. This aligns with the TAT's ongoing marketing communication concept, "Amazing Thailand: Open to the New Shades".

These include the goals of minimizing the impact of “overtourism”, distributing tourism flows and revenues more broadly and evenly to reduce the gap between high and low income people, and ensuring that all Thais benefit from the growth of the tourism industry.

A pilot project utilizing the Local Kit system offers nature-based tourism experiences in two villages – Ban Tha Maprang and Ban Khlong Plaen – near Khao Yai National Park in the Mu Si subdistrict of Pak Chong County in northeastern Nakhon Ratchasima Province. The two villages provide ecotourism experiences and showcase how local people live in harmony with their natural environment.