The Tourism Authority of Thailand (TAT), together with partners from the public and private sector, including department stores, shopping malls, credit card providers, airlines, travel platforms and leading tourism industry institutions, presents the Amazing Thailand Grand Sale 2026 under the theme “An Unforgettable Experience of Thai Brands”.

The campaign invites Thai and international tourists to a unique shopping experience that goes far beyond mere discounts. It showcases the charm of Thai products, services, and brands through interactive experiences that blend shopping, dining, travel, and lifestyle. The campaign runs from June 15 to August 15, 2026. Tourists can participate in exclusive promotions by shopping at participating stores. To take part, they must register their receipts on the campaign website to receive exclusive benefits and be entered into prize draws.

The activities offered include:

1. Go Shop Get Bag: Tourists who spend 2,000 Baht or more in a single transaction at participating stores can register their receipts online to redeem for a special souvenir shopping bag at the redemption point of each participating store.

2. One purchase – one win! Tourists who buy goods worth a total of 2,000 Baht and register their receipts on the campaign website will be entered into a prize draw and can win special prizes, including electric cars and travel packages with a total value of over 1,000,000 Baht.

3. Shop On Top The ten tourists with the highest spending in the participating shops will receive limited-edition products from trendy Thai designer brands with a total value of 200,000 Baht.

Additionally, participating businesses can take part in the "Top Seller" promotion. Businesses that reach specific sales targets receive recognition plaques, the value of which depends on their total sales during the campaign. The awards are divided into the following categories: Diamond (10 million baht), Gold (5 million baht), Silver (3 million baht), and Bronze (500,000 baht).

The Tourism Authority of Thailand (TAT) is offering tourists numerous benefits and discounts, redeemable through the campaign website www.tourismthailand.org/amazingthailandgrandsale. The offers are valid immediately at participating locations, including shopping malls and department stores such as Central Group, The Mall Group, Siam Piwat, One Bangkok, MBK Center, Maya Lifestyle Shopping Center, Jungceylon Shopping Center, Terminal 21, Asiatique The Riverfront, King Power Duty Free Co., Ltd., CP Axtra Public Company Limited, and Gateway Ekamai. Payments via Mastercard, Visa Thailand, UnionPay, and the TrueMoney app are also accepted. Additionally, shopping platforms like Shopee and Lazada, travel portals like Agoda, and accommodations such as the Sri Panwa Phuket Luxury Pool Villa Hotel, the Baba Beach Club Hua Hin, The Sukosol Bangkok, The Nimman Hotel, Ava Hotel Udon Thani, the Away Chiang Mai Thapae Resort, and the Fah Lanna Spa are participating in the campaign.

For more information about the campaign, activities, and exclusive benefits, please visit www.tourismthailand.org/amazingthailandgrandsale or contact the official LINE account: @thailandgrandsale