Why should you go there and how do you do it right?

This is primarily a local market and only secondarily a tourist attraction – which is precisely why an evening there is worthwhile. Only on Saturdays and Sundays from 4 pm onwards does the street fill with food stalls, food trucks, fresh fruit and vegetables, clothing racks, accessories, and handcrafted items. Most visitors are locals from Buriram who come to eat dinner and browse, not tourists ticking off sights.

Come for the food. That's where all the money and effort goes: regional dishes and typical Thai street food classics at prices the locals are willing to pay. The shopping is okay for a cheap T-shirt or a small souvenir, but I wouldn't base my trip on it. It's best to arrive right when it opens, when it's not so hot and you can see what's on the grills, then leisurely sample your way through the menu. After 7 pm, it gets absolutely packed.