Pattaya, Thailand, August 18, 2022 / TRAVELINDEX / When the Andaz Pattaya Jomtien Beach, Hyatt's first Andaz hotel in Thailand, opens its doors in the fourth quarter of 2022, it will not only represent an important milestone in the Thai luxury and lifestyle hotel sector, but will also mark the next step in the entrepreneurial journey of a highly successful father-son team, eager to build upon their proud family heritage.

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Mr. Narit Chia-Apar, owner of the Andaz Pattaya, and his son, Mr. Chintat Chia-Apar, are overseeing the transformation of their family estate – an idyllic 6.4-hectare property on Tawanron Beach, nestled between the popular resort town of Jomtien and the charming fishing village of Bang Saray. The $150 million project, being developed by the award-winning architectural firm A49, aims to integrate a world-class, internationally renowned luxury lifestyle resort into a beautiful beachfront setting with mature trees and traditional Thai houses. The goal is to capture the authentic spirit of the destination and offer a new generation of travelers a true taste of Thailand.

“I am thrilled by this beautiful corner of the world and the trees that protect it. It has always been my dream to use this special place to showcase the natural beauty of the Na Jomtien region, and I am delighted to be able to do so with the Andaz Pattaya. With Thailand now fully open to international travel, it is the perfect time to introduce this enchanting, still largely undiscovered part of Thailand to the world,” commented Mr. Narit.

Mr. Chintat, who has a passion for travel and is always up-to-date on the latest industry trends, added that as the first Andaz brand hotel in Thailand, the resort can meet the growing demand for original lifestyle experiences and satisfy the expectations of modern travelers.

“Andaz Pattaya will be a unique addition to Thailand’s hospitality industry. Today’s travelers want to experience the soul of their destination. That’s why Andaz’s brand promise of ‘stimulating the senses through distinctive local experiences’ is at the heart of our resort. We want to highlight the rich heritage of this fascinating destination while offering fantastic facilities and inspiring activities for every guest – whether couples, friends, families, or groups. My family and I are very excited to see our vision become a reality,” he said.

Mr. Narit continued: “As Pattaya City already enjoys an established reputation as a lively and well-established tourist destination, we believe that Na Jomtien can establish itself as a fresh and authentic alternative for nature lovers and as a playground for discovery and recreation.”

The Chia-Apar family has achieved great success with Seafresh Industry PCL, founded in 1982. The company specializes in the processing and export of frozen shrimp products from Thailand. Since its founding 40 years ago, Seafresh has grown steadily and now employs over 3,000 people. Throughout this time, the company has never lost sight of its core values: social responsibility, humanity, and promoting Thailand internationally. With the opening of the Andaz Pattaya, Mr. Narit and Mr. Chintat will continue this tradition and bring their family values ​​to the Thai hotel industry.

“The secret to a successful company doesn’t lie in diligence, perseverance, and the desire and motivation to constantly learn. My personal management philosophy is: Take care of your employees. Without good employees, it’s difficult to be successful and sustainable,” explained Mr. Narit.

The Andaz Pattaya will be a unique resort and a welcome addition to Thailand's hotel scene. Upon arrival, guests will be greeted in the Rain Tree Court, centered around an impressive native tree. The accessible Village Square invites guests to linger and relax, offering open public spaces such as the resort center, lobby, and Teak Lounge, as well as three additional restaurants: Wok Wok, specializing in Thai and Asian stir-fries; La Cucina, an authentic Italian trattoria; and Village Butcher, a steakhouse serving premium meats cooked over charcoal grills. The Fish Club is a casual seafood restaurant with a beach bar and infinity pool – the perfect spot to enjoy the sunset or host pool parties and festivals. Two further swimming pools offer diverse relaxation options: a tranquil lap pool and a freeform pool adjacent to the kids' club.

The traditional teakwood house has been preserved and restored and now serves as a teahouse or event space for intimate occasions. Two other exquisite historic houses have been transformed into the resort's most exclusive accommodations: a four-bedroom duplex mansion and a stunning six-bedroom presidential mansion. The aim is to offer travelers an enriching experience, allowing them to discover Thailand's east coast not from a tourist's perspective, but through the eyes of the family who have lived there for generations.

Andaz Pattaya Jomtien Beach, A Concept by Hyatt – Nestled on a tranquil stretch of beach along Thailand's Sunset Coast, the Andaz Pattaya Jomtien Beach is a luxurious lifestyle resort that blends world-class hospitality with authentic Thai heritage. A former private beachfront estate with mature trees, shady gardens, and historic buildings has been carefully transformed into a 204-room resort with villas and restaurants. It features six restaurants and bars, three swimming pools, inspiring event spaces, a kids' club, and much more. Here, globetrotters, including adventure-seeking couples and families, can rediscover nature, immerse themselves in Thai culture, and enjoy a wealth of activities – all just a short drive from Bangkok and Suvarnabhumi International Airport.

The luxury hotel brand Andaz combines global dimensions with local roots, blending the sights, sounds, and flavors of each location into a distinctive, local experience. Thanks to attentive, personalized service tailored to the needs of travelers, Andaz hotels enable guests to leave the familiar behind, satisfy their curiosity, and immerse themselves in the rich culture of their surroundings. There are currently 25 Andaz hotels: Andaz 5th Avenue and Andaz Wall Street in New York, Andaz San Diego, Andaz West Hollywood, Andaz Napa, Andaz Scottsdale Resort & Bungalows, Andaz Savannah, Andaz Maui at Wailea Resort, Andaz Ottawa ByWard Market, Andaz Mayakoba Resort Riviera Maya, Andaz Costa Rica Resort at Peninsula Papagayo, Andaz London Liverpool Street, Andaz Amsterdam Prinsengracht, Andaz Munich Schwabinger Tor, Andaz Vienna Am Belvedere, Andaz Singapore, Andaz Delhi, Andaz Xintiandi in Shanghai, Andaz Tokyo Toranomon Hills, Andaz Seoul Gangnam, Andaz Xiamen, Andaz Capital Gate Abu Dhabi, Andaz Dubai The Palm, Andaz Shenzhen Bay, and Andaz Bali. For more information, visit andaz.com. Follow @Andaz on Facebook, Twitter, and Instagram and use the hashtag #WhenInAndaz for your photos.

About Hyatt Hotels Corporation: Headquartered in Chicago, Hyatt Hotels Corporation is a global leader in hospitality whose purpose is to care for people so they can reach their full potential. As of March 31, 2022, the company's portfolio comprised more than 1,150 hotels and all-inclusive resorts in 71 countries across six continents. The company's portfolio includes the brands Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™, Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove, and Hyatt Residence Club®, as well as resort and hotel brands in the AMR™ Collection, including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. The company's subsidiaries operate the loyalty programs World of Hyatt®, ALG Vacations®, and Unlimited Vacation Club®, the destination management services of Amstar DMC, and the technology services of Trisept Solutions®.