Bangkok, Thailand, December 26, 2020 / TRAVELINDEX / The Tourism Authority of Thailand (TAT), together with ICONSIAM and other agencies, associations, and businesses along the Chao Phraya River in Bangkok, is hosting a special New Year's Eve celebration. The event, "Amazing Thailand Countdown 2021 – Celebrate the Shining Spirit of Thailand," taking place on New Year's Eve at ICONSIAM's River Park, promises to be Thailand's most spectacular New Year's celebration while honoring the country's traditional countdown. It also highlights the importance of the Chao Phraya River as Bangkok's and Thailand's premier tourist attraction and a world-renowned destination for ringing in the New Year.

The celebrations for the new normal continue with a spectacular fireworks display featuring 25,000 environmentally friendly fireworks. These are manufactured in Japan using Thai sticky rice and will light up the sky along a 1,400-meter stretch of the Chao Phraya River flowing through Bangkok. The fireworks are a message of hope for the country and the world, marking the beginning of the new year and conveying our hope for a successful 2021.

The celebrations will take place in strict compliance with the guidelines of the Center for Covid-19 Situation Administration (CCSA). The concert has been cancelled, and the country can celebrate together virtually and safely via live television and internet broadcasts.

Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, stated: “ICONSIAM is following CCAS guidelines and has cancelled all concerts. However, the New Year's spirit will be preserved with a breathtaking, eco-friendly fireworks display. Enjoy a spectacular fireworks show featuring over 20,000 environmentally friendly rockets, launched along the most beautiful bend of the Chao Phraya River, stretching over 1,400 meters. The fireworks display consists of seven acts under the theme ‘The Wonders of Happiness on the River’ and symbolizes hope, faith, prosperity, and happiness. It is intended to demonstrate Thailand's support for people worldwide in their fight against the crisis and to signal a powerful and courageous start to the new year.”

Each act has a positive meaning: Act 1: Great Hope: represents light at the end of the tunnel; Act 2: Faith: symbolizes belief, confidence, and determination; Act 3: Radiant Life: represents mental and physical strength; Act 4: Beautiful World: symbolizes optimism; Act 5: Flourishing Wealth (presented by Kasikornbank): symbolizes fame and prosperity; Act 6: Unity (presented by True Corporation): represents unity; Act 7: The Best Start: embodies the inspiring beginning of a great new year.

ICONSIAM is implementing the strictest health and safety measures and is operating in accordance with the guidelines of the Ministry of Health and the CCSA. Adhering to social distancing rules and applicable hygiene and safety measures, the celebration will be broadcast live on MCOT HD 30, Thairath TV 32 HD, and via livestream on Facebook (ICONSIAM, Thairath Online, Khaosod Facebook pages, and True ID). For further information, please contact the ICONSIAM Call Center at 1338.