Bangkok, Thailand, January 24, 2026 / TRAVELINDEX / The Blue Jasmine, a beautifully restored historic train, begins its journey through Thailand's history from Hua Lamphong Station, offering an immersive cultural tour of the kingdom's ancient sites. In a new collaboration with DTH Travel, Jim Thompson has curated a range of exclusive travel experiences to accompany the journey. These include a welcome dinner at the Jim Thompson Heritage Quarter and boarding the Blue Jasmine x Jim Thompson, featuring branded interiors, tableware, personal accessories, and the first-ever onboard Jim Thompson showroom.

The Blue Jasmine is a historic charter train from the 1960s with ten carriages for up to 36 passengers. The journey takes you from the vibrant metropolis of Bangkok to the tranquil historical sites of Ayutthaya, Uthai Thani, Sukhothai, and Chiang Mai. The train invites its guests to travel at a leisurely pace. Carefully selected stops along the route allow passengers to explore UNESCO World Heritage sites, interact with local artisans, meet the local people, and savor authentic Thai cuisine. Every moment aboard the Blue Jasmine x Jim Thompson offers an immersive and comprehensive experience of Thai culture, history, and natural beauty.

The experience begins with an exclusive dinner at Jim Thompson, a Thai restaurant in the Jim Thompson Heritage Quarter. A special five-course menu by Blue Jasmine showcases modern Thai dishes with diverse flavors from across the country. Seasonal ingredients from local producers are used to create dishes that reflect both traditional and contemporary Thai cuisine.

The visit includes a tour of the Jim Thompson House Museum, comprised of six traditional Thai teakwood houses dating back to 1958, which exemplifies Thompson's passion for Thai architecture. It houses a remarkable collection of Asian art and antiques and includes a stop at the Jim Thompson Iconic Store before continuing the journey at Bangkok's historic Hua Lamphong Railway Station.

Once on board, guests are immersed in a timeless world: Over 2,000 decorative elements by Jim Thompson transform the ten carriages into a moving showcase of refined craftsmanship, inspired by Thai heritage and contemporary elegance. The design concept is based on harmonious color coordination, creating a sense of visual unity throughout the entire journey.

The train's carriages feature observation decks, dining areas, and sleeping quarters, each furnished with Jim Thompson Home Furnishings – a brand renowned for its use in luxury hotels and residences worldwide. The meticulously crafted interiors reflect the true spirit of Thailand, with decorative items made from the finest silk, including curtains, cushion covers, bed runners, and table runners. The brand's tableware and personal accessories enhance the onboard ambiance, from placemats, napkins, and coasters to thoughtfully curated amenity kits containing cosmetic bags and sleep masks. Each piece features botanical prints that reflect the changing Thai landscape throughout the journey. Select items are also inspired by traditional weaving techniques, showcasing exceptional Thai craftsmanship.

Travelers can also look forward to the very first Jim Thompson showroom on the train, a decorated sales area featuring Jim Thompson's iconic silk products as well as selected fashion and lifestyle collections, which can be conveniently ordered online via QR code and whose delivery will be conveniently arranged at the end of the journey.

“The collaboration with DTH Travel underscores our vision of expanding our presence through carefully curated travel and immersive experiences – another important milestone on our journey as a global lifestyle brand from Asia,” said Nunnapat Verojanavat, Marketing Director of Jim Thompson. “The thoughtful design and premium products of The Blue Jasmine x Jim Thompson collection reflect our heritage, reimagined for modern travelers seeking authenticity, cultural diversity, and superior comfort.”

Stefan Bruns, Managing Director of DTH Travel Thailand, added: “The partnership with Jim Thompson underscores DTH Travel’s commitment to providing unique experiences on historic trains. We work with credible partners to create authentic, responsible, and sustainable travel experiences. Jim Thompson’s interior design and accessories ensure that cultural authenticity is maintained not only in the destinations visited but also throughout the entire journey on board the Blue Jasmine x Jim Thompson.”

DTH Travel, in partnership with Jim Thompson, is revolutionizing rail travel through immersive experiences, connecting visitors with local communities and regional cultures across Thailand. The focus is on sustainable, high-value travel. Following the maiden voyage in November 2025, further journeys are planned for January, February, July, November, and December 2026. The 2027 timetable will be announced soon. For more information, please visit the official Blue Jasmine Train website, the DTH Travel Facebook page, or call +60 81 920 8554 (DTH Destination Thailand).