Bangkok, Thailand, October 24, 2023 / TRAVELINDEX / The Thailand Convention and Exhibition Bureau (TCEB) led its Thai team to outstanding results at the recent IT&CMA trade fair in Bangkok, generating a total of 405 leads across three exhibition areas. Pattaya, one of Thailand's leading MICE cities, showcased its City Package for the first time at the fair, aiming to attract international groups. This impressive number of leads follows the successful acquisition of 23 conferences by TCEB at the end of its 2023 fiscal year on September 30, 2023.

The Thailand Pavilion (40 exhibitors) generated 135 leads, an increase of 43.6% compared to the 94 leads of the previous year. The Pattaya Pavilion (24 exhibitors) generated 150 leads, while the Isan MICE stand (10 exhibitors) generated 120 leads.

The leads from the Thailand pavilion – 133 for meetings and incentives (24,532 travelers) and two for congresses (2,200 travelers) – are worth 1,764 million baht.

The Pattaya pavilion has the potential to generate 30,000 travelers and 2 billion baht in revenue. The Isan MICE stand has the potential to generate 24,000 travelers and 1.6 billion baht in revenue.

Pattaya, the designated MICE city for Thailand's eastern economic corridor, has taken a decisive step forward by introducing a completely new incentive package for event planners and organizers called the City Package.

The package, developed jointly with TCEB, offers support with bid submission, assistance in obtaining approval from relevant government authorities, public relations and advertising, recommendations for venues certified according to the Thailand MICE Venue Standards (TMVS), and for suppliers, as well as volunteer and traffic management.

At the Isan MICE stand, buyers met with ten exhibitors from three key cities in Thailand's northeastern Isan region: Udon Thani, Khon Kaen, and Nakhon Ratchasima. These cities are the region's economic, transportation, cultural, and educational hubs. Udon Thani has also been selected to host the 2026 International Horticultural Exhibition.

The President of the TCEB, Mr. Chiruit Isarangkun Na Ayuthaya, said: “Thailand had an outstanding presence at IT&CMA this year, and the result speaks for itself: 405 leads. Pattaya and Isan had their own stands alongside the Thailand Pavilion this year and contributed 270 of the total 405 leads. We have seen buyers respond positively to our efforts to showcase potential destinations. More than half of the exhibitors in the Thailand Pavilion this year are from such regions, but this did not deter buyers from making inquiries, significantly increasing the number of leads in the Thailand Pavilion from last year's 94 to 135. We know that a blend of innovation and quality is crucial, and the TCEB product development team, along with our four regional offices, is continuously working on this. Look forward to more products from all regions of Thailand. We hope that our new and potential locations will attract international delegates in the future when they attend the 23 conferences.” "Participate, for which Thailand has been awarded the hosting rights." from now until 2028."