Bangkok, Thailand, July 3, 2025 / TRAVELINDEX / Thailand is stepping into the spotlight as a leader in smart tourism with the launch of Travel & Tech Asia 2025, the country's first trade fair focused exclusively on travel innovation and technology.

Travel & Tech Asia 2025 will take place from July 2nd to 3rd at the Queen Sirikit National Convention Center in Bangkok, Thailand. The event is supported by prominent national and international public and private sector organizations, including the Tourism Authority of Thailand (TAT), TAT Travel Tech Startup, Booking.com, Traveloka, SiteMinder, Lighthouse, TCEB, and many other key partners. Organized by VNU Asia Pacific, the event brings together travel companies, technology providers, and tourism organizations from across Asia on a single platform.

The trade fair is taking place during a period of unprecedented growth for the tourism industry in the Asia-Pacific region. The market is projected to reach a volume of US$155.5 billion in 2025 and nearly double by 2035. Thailand remains one of the world's most popular travel destinations, ranking eighth with over 35 million international arrivals in 2024. In the first half of 2025 alone, the country welcomed more than 16.7 million visitors.

At Travel & Tech Asia 2025, over 35 brands from 6 countries will present the latest tools for the industry – from hotel management systems and AI-powered travel booking to immersive virtual experiences, digital payments and cybersecurity.

The official opening ceremony was attended by Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, as well as leaders from the public and private sectors. They emphasized Thailand's vision of becoming a regional hub for smart tourism through strong partnerships and digital transformation.

Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, stated: “Travel & Tech Asia 2025 is more than just a trade fair – it is a national platform to promote innovation in tourism, aligned with Thailand’s strategies for a digital and green economy. With a future shaped by changing travel patterns and global challenges, technology is no longer optional, but essential. This event demonstrates how the public and private sectors can work together to make a real contribution – not just for today, but for the future of Thailand’s tourism industry.”

Justin Pau, CEO of VNU Asia Pacific, explains: “Travel & Tech Asia 2025 is Thailand’s first B2B trade show dedicated exclusively to travel technology and smart tourism solutions. The event aims to connect the entire spectrum of the travel ecosystem – from infrastructure and hotel technology to booking platforms and marketing innovations, as well as sustainable tools. Collaboration is at the heart of the event, and we are very grateful to 18 leading organizations – including the Ministry of Tourism and Sports, TAT, PATA, TCEB, DEPA, NIA, and many others – for their support. They all share our mission to advance travel through technology and develop the industry together.”

“The Tourism Authority of Thailand is proud to co-organize Travel & Tech Asia 2025 – a key platform connecting digital innovators with the tourism industry to drive the adoption of new technologies and sustainability. This event supports our goal of positioning Thailand as an attractive and future-proof travel destination. By leveraging digital transformation and environmentally friendly solutions, we can enhance the visitor experience while promoting responsible tourism,” said Kittipong Prapattong, Deputy Governor for Digital Research and Development.

“Travel & Tech Asia 2025 is more than just an event – ​​it’s a catalyst for reimagining the future of our industry. At PATA, we believe innovation is more than simply adopting new technologies; it’s about fostering an open, collaborative, and purpose-driven mindset. Given the rapid pace of change, we need to develop smarter systems, forge stronger partnerships, and invest in our people – the true heart of travel and tourism. Technology must be used for the benefit of all, making travel smoother, more inclusive, and more sustainable. Events like this allow us to collaboratively develop solutions that connect communities, strengthen the tourism industry, and preserve the human element of travel,” said Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA).

As part of its ongoing commitment to sustainability, VNU Asia Pacific is pleased to announce that Travel & Tech Asia 2025 will be the organization's first carbon-neutral event. It will be held in partnership with the PEA Innovation Hub. This partnership marks the beginning of a long-term environmental strategy for all VNU-organized trade shows. The initiative includes the implementation of carbon accounting systems, resource optimization, and the promotion of innovations that support environmental responsibility.

The trade fair runs until Thursday, July 3rd, from 9:30 am to 5:00 pm and is free for industry professionals. The organizers aim to actively shape the future of travel in Asia and connect forward-looking ideas with practical applications. On-site registration is possible – join us and actively contribute to the future of tourism!