With the aim of raising tourism standards, the Ministry of Tourism and Sports launched the "Thailand Trusted Destination" campaign. This initiative certifies attractions that meet the standards promoted by the Ministry.

Venues and attractions will now display the logo of the campaign featuring a dancing elephant. The Thai news agency reported that the campaign is designed to incentivize business owners to improve their services and build tourist confidence. Participating businesses will receive the logo, which symbolizes cleanliness, safety, fairness, good management, and environmentally friendly practices.

As a first step, the Ministry of Tourism brought a group of businesspeople to Krabi to visit various attractions that had been certified as Thailand Trusted Destination venues.

Currently certified sites include Krabi International Airport (for cleanliness), Than Bok Khorani National Park (for tourist safety and environmental protection), and Laemsak Township (for historical value and community-based tourism).

The list of certified places and attractions can be viewed on the Thailand Tourism Standard website or on the Thailand Tourism Standard Facebook page.

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