Bangkok (Thailand) – September 24, 2019 (travelindex.com) – The Thailand Convention and Exhibition Bureau (TCEB) is further driving the growth of incentive travel from China. With its innovative brand strategy, “Thailand Redefine Your Business Events,” the company aims to improve its performance even further by the end of fiscal year 2019 in September and expects this positive trend to continue into next year.

Ms. Nichapa Yoswee, Senior Vice President – ​​Business at TCEB, stated: “TCEB’s past successes and plans for the coming years reinforce Thailand’s popularity as a preferred destination for incentive travel from China. This reflects TCEB’s role in our ‘Thailand Redefine Your Business Events’ campaign, which contributed to this outstanding result. Further campaigns for the incentive market are being considered for the next fiscal year, 2020.” Thailand was selected as the host country for over 70 incentive trips from China between October 2018 and July 2019. A total of 169,215 delegates participated, spending an average of 72,297 baht per trip and generating a total of 12.23 billion baht in revenue for the Thai economy.

In the highly sought-after segment of "mega" incentive trips for groups of 1,000 or more participants, Thailand welcomed 37 out of a total of 70 groups. This represented 99,967 participants, generating a revenue of 7.2 billion baht. This success is partly attributable to the TCEB's "Meet Mega" campaign, which offers financial incentives for particularly large groups.

The Chinese groups come from all over Thailand, with most originating from Beijing, Shanghai, Guangzhou, and Shenzhen, or other major cities with branches of Chinese companies. Bangkok and Pattaya are among the most popular destinations for Chinese incentive groups in Thailand.

“Thailand’s strength in attracting Chinese investors lies, among other things, in the exemption from visa fees on arrival (valid until October 1, 2019), the modern MICE infrastructure, the good accessibility, the famous Thai hospitality and culture, the renowned Thai cuisine and the incredible value for money,” said Ms. Nichapa.

About TCEB: The Thailand Convention and Exhibition Bureau (TCEB) has been the official government agency of Thailand since 2004, supporting, promoting, and developing global and regional business events (Meetings, Incentives, Conventions, and Exhibitions – MICE) in Thailand. As a strategic partner and authorized contact, TCEB works with companies and organizations to develop successful solutions for realizing MICE events of all sizes and types.