Bangkok, May 1, 2025 / TRAVELINDEX NEWS / Thai Airways International Public Company Limited (THAI) celebrated its 65th anniversary with the special event “THE NEW WORLDS OF TOMORROW” on April 29, 2025, in the World Ballroom of the Centara Grand at CentralWorld. The event also saw the official launch of the new slogan “GRACE TO GROWTH,” reflecting the commitment to enhancing the passenger experience in all dimensions while incorporating a distinctive Thai touch following the successful completion of the restructuring process.

By providing high-quality aviation technology, THAI not only serves passengers but also strengthens its competence within the aviation industry, where THAI shares are scheduled to be traded again on the Thai stock exchange in July of this year.

The Governor of the Tourism Authority of Thailand, Thapanee Kiatphaibool, Mr. Piyasvasti Amranand, Chairman of the Plan Administrators of THAI, Mr. Chansin Treenuchagron, Plan Administrator of THAI, Mr. Chai Eamsiri, CEO of THAI, Mr. Korakot Chatasingha, Chief Commercial Officer of THAI, and the senior management of THAI explained THAI's future plan to business partners, honored guests, and members of the press at this event.

“For 65 years, THAI has been the preferred airline of passengers worldwide. Now it is ready for the next step. With the concept THE NEW WORLDS, THAI is ideally equipped to meet today’s travel needs and offer passengers a seamless travel experience,” said Mr. Amranand.

THE NEW WORLD OF KNOWLEDGE AND HOSPITALITY: Enhanced in-flight services and innovative communication solutions. To offer an unforgettable flight experience, THAI introduces the following services:

The in-flight magazine "Sawasdee" is now available again on various platforms. Mr. Kittiphong Sansomboon, Director of Customer and Marketing at THAI and Editor-in-Chief, and Mr. Hans Mueller, Creative Director of Sawasdee, presented the print edition, the e-magazine, and the website of the magazine, which are specifically tailored to the needs of travelers in the digital age.

SIRIVANNAVARI THAI, in collaboration with SIRIVANNAVARI, the luxury fashion brand founded by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, has created two new designs for exclusive cosmetic bags. The first design features a white and blue batik pattern from southern Thailand, inspired by the "Princess Sirivannavari Dokrak Motif" (a gift from Her Royal Highness to a Thai batik group). This pattern is harmoniously blended with the elephant, peacock, iris, and orchid logos that represent both SIRIVANNAVARI and THAI. The second design showcases a vibrant garden filled with iris and orchid blossoms, playfully surrounding the iconic S monogram in a pink and purple color scheme.

The amenity kit contains rose-scented hand cream, lip balm from SIRIVANNAVARI Maison, deodorant spray, sleep sachets, a bamboo toothbrush, MARVIS toothpaste, and earplugs. Offering absolute travel essentials for ultimate comfort, these exclusive SIRIVANNAVARI amenity kits will be available in Royal Silk Class on flights to four fashion capitals—Milan, Paris, Tokyo, and Shanghai—starting May 1, 2025.

The culinary campaign "Good Taste for a Good Cause" brings local ingredients to global experiences. THAI launched the campaign to offer passengers high-quality, locally produced ingredients and showcase them internationally, in line with the Thai government's soft power strategy. Examples include Look Jub TG, a mung bean delicacy with authentic Thai fruit flavor; THAI rice crackers; chocolate from KanVela Craft Chocolate; Doi Tung Coffee; and desserts from After You Dessert Café. The "Taste of Thai Tales" project also offers a curated selection of Thai specialties, lovingly created by renowned chefs, reflecting the diversity of Thai cuisine.

The culinary campaign “Streets to Sky” brought Thai street food from renowned restaurants on board: prawn pad Thai from Thipsamai, seafood fried noodles with sauce from Jay Fai, and chicken stew with rice from Ros Dee Ded. To further enhance the flight experience, passengers are also served caviar. The exclusive drinks “Oriental Dawn” and “Rose of Royal Voyage” are available in Royal First Class and Royal Silk Class.

THE NEW WORLD OF TRAVEL COMFORT Fleet and Onboard Services Modernization into a new era “Passengers traveling on our new A321neos will enjoy the onboard entertainment system with free Wi-Fi onboard for all Royal Orchid Plus members,” emphasized Mr. Chai Eamsiri, CEO of THAI, highlighting the significant role of the new A321neos in THAI’s fleet expansion by the end of this year to meet passengers’ travel needs.

“THE NEW WORLDS OF TOMORROW” visualizes the new era of THAI, in which the company is ready to elegantly strengthen Thai identity and grow sustainably in the international aviation market.