Bangkok, Thailand, April 19, 2023 / TRAVELINDEX / Sabre Corporation announced a renewed distribution agreement with Thai Airways. The national airline will also leverage Sabre's comprehensive data combined with its consulting services to accelerate its recovery.

The renewal of the Global Distribution System (GDS) agreement ensures that travel agencies connected to Sabre will continue to have worldwide access to Thai Airways content. At the same time, the airline can maintain its reach within Sabre's valuable global network of travel buyers and intermediaries. Thai Airways will also leverage Sabre's extensive global booking data to identify recovery and growth opportunities.

“As we continue to expand our operations and resume international flights, it is essential for us to be able to continue distributing our fares, offers, and itineraries to travel agents and their customers worldwide,” said Korakot Chatasinga, Chief Commercial Officer of Thai Airways. “We are delighted to extend our distribution agreement with Sabre and to benefit from Sabre’s comprehensive booking data and industry expertise.”

Thai Airways operates primarily from Suvarnabhumi Airport and its second hub in Phuket, typically serving around 40 international destinations. The airline is a founding member of Star Alliance, the world's largest global airline alliance. It had already resumed a large portion of its pre-pandemic international flights and continues to advance its recovery and growth plans. With Thailand exceeding its tourist targets last year and anticipating further recovery, particularly from the Chinese travel market, Thai Airways is well-positioned to play a significant role in the industry's future growth.

“We are delighted that Sabre will continue to be a key partner of Thai Airways, as the airline and the country continue to experience strong demand for air travel,” said Rakesh Narayanan, Vice President and Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Our booking data provides detailed insights into itineraries, departure airports, connecting flights, passenger type, length of stay, and other booking patterns. However, it is not only important to have access to this data, but also to be able to interpret and leverage it effectively to support an airline’s business strategy and growth. Sabre will provide consulting services to help Thai Airways identify potential optimization opportunities and drive future revenue.”

About Thai Airways: Thai Airways International Public Company Limited (THAI) is a publicly traded company listed on the Thai Stock Exchange since 1991. The Ministry of Finance is the majority shareholder with over 50% of the shares. THAI operates an airline that transports passengers, cargo, parcels, and mail via air freight from Thailand's major cities to metropolitan areas worldwide. From scheduled flights to charter flights and through its alliances, THAI operates from Suvarnabhumi Airport, which serves as the hub for all its routes. As Thailand's national airline, it aims to be "THAI's first choice among airlines," emphasizing its focus on creating added value for all customers and increasing customer satisfaction.

About Sabre Corporation: Sabre Corporation is a leading software and technology company that supports the global travel industry, serving a wide range of travel businesses, including airlines, hotels, travel agents, and other providers. The company offers sales, distribution, and fulfillment solutions that help its customers operate more efficiently, increase revenue, and deliver personalized travel experiences. Through its leading travel marketplace, Sabre connects travel providers with buyers worldwide. Sabre's technology platform manages over $260 billion in global travel annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in over 160 countries worldwide.