Bangkok, Thailand, November 20, 2023 / TRAVELINDEX / Jim Thompson, the iconic Thai lifestyle brand renowned for its luxurious silks, is launching a brand-new amenity kit exclusively for Royal Silk Class passengers in collaboration with Thai Airways International Public Company Limited (THAI). This partnership marks the first comprehensive collaboration of this scale between THAI and Jim Thompson. Crafted from biodegradable material, the Jim Thompson bag features six exclusive prints harmoniously combined with a velvety, floor-length hue. It also contains a selection of premium grooming products, including a biodegradable toothbrush, socks, an aromatherapy roller, lip balm, hand cream, and much more – all carefully chosen to maximize in-flight comfort.

Mr. Chai Eamsiri, CEO of Thai Airways International Public Company Limited (THAI), explains: “In collaboration with Jim Thompson, we are delighted to introduce the new THAI Amenity Kit for Royal Silk Class passengers on THAI routes with a flight time of over four hours (excluding flights operated with A320 aircraft). Our kit has been designed with a focus on comfort, luxury, and sustainability. It not only allows our passengers to travel in comfort and style but also underscores our commitment to environmentally friendly practices and the reduction of single-use plastics. Many of the items included in the kit are made from biodegradable materials, and the exclusive prints by Jim Thompson contribute to preserving Thai aesthetics. Experience with us the perfect blend of Thai elegance and sustainability through our innovative kit. To further promote this collaboration, celloni THAI Royal Orchid Holidays has also created an exclusive travel package inspired by one of the amenity kit's fabric patterns, PORCELAIN.” The trip includes a visit to a Chinese community and important historical sites such as Wat Phanan Choeng and Wat Rachaburana in Ayutthaya Province. The tour is offered in December 2023.

Frank Cancelloni, Group CEO of Jim Thompson, explains: “This amenity kit symbolizes a remarkable partnership. Both brands share the common goal of strengthening Thailand’s international presence while remaining true to their authentic roots. Jim Thompson represents Thai craftsmanship and artistic expression, while THAI, as the national airline, stands for excellent service and the country’s cultural heritage. We are honored to be working with THAI and look forward to offering travelers worldwide the opportunity to experience the fusion of traditional Thai elegance with modern design.”

The six exclusive Jim Thompson prints in the amenity kit are inspired by diverse facets of Thai culture and natural beauty. “Bupha” is a vibrant tribute to the Dendrobium orchid, which grows abundantly in Thailand. “Mini Elephants” pays homage to the iconic Thai elephant, presenting these majestic animals in a playful way. “Porcelain” explores the historical connection between Portugal and China, captivating with rich blues and enchanting animal motifs. “Amphawa” captures the timeless essence of a picturesque river community in Samut Songkhram, embodying the tranquility of the canal houses and floating markets. “Royal Garland” reflects the deeply rooted tradition of garland making as a symbol of good fortune in Thai culture. Finally, “Yatra” showcases the splendor of elephant processions, a sight reserved for special occasions. Each print offers passengers a delightful glimpse into Thai experiences.

The collaboration with the national airline to enhance the global travel experience underlines Jim Thompson's commitment to innovation and expanding his offerings beyond his world-renowned Thai silk heritage under the new motto "Beyond Silk".

About Jim Thompson: No brand embodies tradition quite like Jim Thompson, the Thai silk company founded in 1951 by James H.W. Thompson – an architect, art collector, bon vivant, and entrepreneur considered the driving force behind the revival of the Thai silk industry. The disappearance of Jim Thompson remains one of Southeast Asia's most fascinating unsolved mysteries. Today, Jim Thompson is an iconic, globally recognized lifestyle brand from Thailand, renowned for its exquisite silk fabrics and "Beyond Silk."