Bangkok (Thailand) – April 30, 2019 (travelindex.com) – The Thailand Convention and Exhibition Bureau (TCEB) has achieved record results with its recently held CLMV Road Show 2019, which generated almost 70 new leads with a revenue of around 400 million THB (approximately US$12.5 million) for business events from Cambodia, Myanmar and Vietnam between January and March of this year.

Ms. Nichapa Yoswee, Senior Vice President – ​​Business at TCEB, said: “The leads from the roadshow events in Cambodia, Myanmar and Vietnam have exceeded our expectations in terms of the number of leads, and now the real work begins to convert these leads into business.”

“We are delighted with the results of our ‘Fly and Meet Double Bonus – Redefined’ and ‘ASEAN+6 Visitor Privilege’ campaigns. The response from the CLMV countries has been very encouraging and provides us with a good basis for further development,” she added.

A total of 13 groups with 1,681 participants from the beverage, pharmaceutical, insurance, and direct sales sectors were acquired from Cambodia, generating an estimated revenue of 122 million THB for meetings and incentive (MI) events. Six groups with 580 participants from the medical and agricultural sectors, generating approximately 42 million THB in revenue, came from Myanmar. Finally, 28 groups with 2,810 participants from the pharmaceutical, medical, banking, and media sectors, generating an estimated revenue of 203 million THB, were acquired from Vietnam.

The "Fly and Meet Double Bonus – Redefined" campaign, in partnership with Bangkok Airways, offers comfortable travel and excellent value for money. Benefits include financial assistance, expedited immigration at Suvarnabhumi Airport, cultural performances, a meet-and-greet service, one free flight for every 30 tickets purchased, reserved seating for groups, priority boarding, and additional free baggage allowance.

To qualify, each group must consist of at least 30 people, fly to Thailand with Bangkok Airways, stay for at least two nights, or hold an event at a venue or hotel recognized by the Thailand MICE Venue Standard (TMVS). The application deadline is August 31, 2019, and the trip must be completed by September 30, 2019.

Seven groups from Myanmar, each with at least ten trade visitors and an estimated turnover of 5.46 million THB, attended the trade fair (E). They are registered for business negotiations at international trade fairs in Thailand covering the medical and pharmaceutical, food processing and packaging, retail, logistics, sports, and tourism sectors. Fifteen groups with 250 participants from Vietnam attended trade fairs in the food and agriculture, construction, infrastructure, health and wellness, retail, lifestyle, and automotive sectors, with an estimated turnover of 20 million THB.

The "ASEAN+6 Visitor Privilege" campaign targets business mission organizers (BMOs), including chambers of commerce, associations, trade associations, specialist publications, and non-profit organizations, that wish to enhance their members' business opportunities through trade fairs. Members of these organizations connect with companies that facilitate their success in this lucrative segment by hosting high-quality business meetings at Thai trade fairs with the help of TCEB subsidies and accommodation.

To qualify, delegations must consist of at least ten people from the ASEAN+6 countries: Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, the Philippines, Vietnam, China, Hong Kong, Macau, Taiwan, Japan, Korea, India, Australia, and New Zealand. Each person must commit to three meetings, for a total of thirty meetings within the group.

About TCEB: The Thailand Convention & Exhibition Bureau (TCEB) has been the official government agency of Thailand since 2004, supporting, promoting, and developing global and regional business events (Meetings, Incentives, Conventions and Exhibitions – MICE) in Thailand. As a strategic partner and authorized contact, TCEB works with companies and organizations to develop successful solutions for realizing MICE events of all sizes and types.