Bangkok (Thailand) – March 25, 2019 (travelindex.com) – The Thailand Convention and Exhibition Bureau (TCEB) – Business is promoting Thailand’s rapidly growing MICE sector through a series of close partnerships with key MICE players, supported by its new marketing plan and trade fair strategy.

This year, TCEB – Business aims to deepen partnerships with existing partners and has identified new partners at trade fairs where participation has been confirmed: IMEX Frankfurt, IMEX America and IBTM World in Spain.

Ms. Nichapa Yoswee, Senior Vice President – ​​Business at TCEB, said: “TCEB – Business uses these trade fairs as a platform to deepen existing partnerships with regional and international business event companies and to establish new ones, while further developing and expanding Thailand’s MICE industry.”

“This year is not just about marketing destinations and winning contracts. TCEB’s unique branding under the motto ‘Thailand Redefine Your Business Events’ reflects the company’s new role as a thought leader. It also positions TCEB as a co-creator, partner, and collaborator in the business events industry,” added Ms. Nichapa.

IMEX Frankfurt will serve as a practical example of this new partnership. TCEB – Business will take the lead for the Asian Association of Conventions and Visitors Bureaus (AACVB) and, together with AACVB members, develop a model for assessing the economic impact of the MICE industry. The aim is to provide Asian tourism associations with a common and reliable tool to demonstrate and illustrate the industry's contribution to economic growth. Ultimately, this will strengthen the confidence of governments, policymakers, businesses, and social and academic institutions in the economic significance of the MICE industry.

Another goal is to establish partnerships between Thai and international PCOs to jointly organize business events in Thailand. TCEB – Business is currently actively seeking cooperation partners within the ICCA and would particularly like to approach foreign PCOs that are ICCA members.

TCEB – Business supports the identification and acquisition of international business events in ten key sectors of the Thai government's "Thailand 4.0" model: future automotive industry, smart devices, health tourism, biotechnology, food processing, robotics, aviation and logistics, biofuels and biochemistry, digitalization, and integrated medical services. As part of this initiative, TCEB coordinates with relevant Thai government agencies to host international business events or to co-host them with local events in the same sector to leverage synergies. Sumate Sudasna, President of the Thailand Incentive and Convention Association (TICA), stated that the partnership strategy aims to deepen cooperation with TCEB.

“TCEB – Business forms the basis for deepening partnerships that further develop the Thai MICE industry. Furthermore, TCEB encourages Thai MICE organizers to improve their products and services to meet the needs of potential new business partners. Part of TICA’s efforts involves gathering information from members participating in international trade shows to develop a marketing strategy. We are now seeing the results of TCEB’s partnership-building initiatives, which are benefiting TICA members in terms of business planning and strategy,” Sumate concluded.

About TCEB: The Thailand Convention and Exhibition Bureau (TCEB) has been the official government agency of Thailand since 2004, supporting, promoting, and developing global and regional business events (Meetings, Incentives, Conventions and Exhibitions – MICE) in Thailand. As a strategic partner and authorized contact, TCEB works with companies and organizations to develop successful solutions for realizing MICE events of all sizes and types.

About TICA: The Thailand Incentive and Convention Association (TICA) is a non-profit organization founded in 1984 that promotes Thailand as a preferred destination for meetings, incentives, congresses, and exhibitions (MICE). TICA members are primarily players in the MICE industry, including hotels, destination management companies (DMCs) and tour operators, professional convention and exhibition organizers (PCOs), professional exhibition organizers (PEOs), contractors, convention and exhibition centers, advertising agencies, local attractions and entertainment providers, travel agencies, and higher education institutions. TICA focuses its activities and resources on several core areas: incentive activities, the organization and delivery of familiarization trips, the planning and delivery of promotional trips, and participation in trade shows such as AIME, IMEX Frankfurt, IMEX America, IT&CMA, and IBTM.