Amazing Thailand's "Myths of Siam Gala Night" brings together influencers from all over the world to celebrate Thailand's cultural charm.

The Tourism Authority of Thailand (TAT) celebrated a week showcasing Thailand's diverse cultural experiences alongside the world's most successful influencers with a gala event at the Napalai Grand Ballroom of the Dusit Thani Hotel in Bangkok.

The event welcomed key tourism partners, cultural figures, celebrities and international guests to experience the timeless appeal of Thailand during a spectacular evening of Thai art, cuisine and cultural exchange.

The gala was presided over by Mr. Sorawong Thienthong, Minister of Tourism and Sports. “This event is an important platform to inspire travel through Thailand’s unique charm. It reflects our cultural richness, creativity, and hospitality, and underscores our commitment to safety and excellence in serving international visitors. It also plays a strategic role in promoting Thailand’s image and global appeal within the framework of the major tourism and sports year 2025, ‘Amazing Thailand’.”

Among the honored guests were Mr. Chousak Sirinil, Minister in the Prime Minister's Office; Ms. Marisa Sukosol Nunbhakdi, Chairwoman of the Subcommittee on Soft Power Tourism; members of Thailand's National Soft Power Strategy Committee; as well as ambassadors and diplomats from around the world.

The gala also brought together prominent figures from the “Be My Guest” campaign, including celebrities and influencers such as Bie KPN, Nisamanee Lertvorapong (Nut), Yoshi Rinrada and athletes such as Buakaw Banchamek and P. Sapsiree, as well as entertainers such as Alek Theeradeth, Pong Nawat and Diana Flipo, all of whom play a role in promoting Thai tourism on the global stage.

Ms. Thapanee Kiatphaibool, Governor of the TAT, said: “With ‘Myth of Siam – A Gala of Timeless Wonders,’ we invite our guests to immerse themselves in Thailand’s cultural soul and warm hospitality. The concept reflects ‘Myth’ and ‘Mitr’ (friendship) and captures the essence of Thai hospitality. We have created an unforgettable experience that blends tradition with modern innovation and offers unique moments that our guests will remember long after their visit.”

The evening began with a traditional Hun Lakorn Lek puppet theater performance from the Ramakien epic, followed by cultural presentations from Thailand's five regions. The grand finale was an energetic performance by 4EVE, one of Thailand's leading T-Pop girl groups, who gained international recognition at the "Head In The Clouds" festival in Los Angeles.

A highlight of the evening was the Fine Dining Mapping experience, where traditional Thai flavors were given a modern and artful reinterpretation. Dishes included shimeji mushroom larb with pickled tomatoes, forest vegetable salad with red ant eggs, grilled Hokkaido scallops with Thai caviar, and slow-cooked Wagyu cheek curry. Guests also enjoyed Andaman redfish with spicy tomato relish and southern Thai desserts such as khanom ta pae and khanom la, served with fermented rice ice cream—each dish a tribute to Thailand's culinary creativity.

Guests also explored interactive activities inspired by the “5 Must Do in Thailand” campaign:

  • Must-try – Thai Fine Drink: Refreshing local drinks inspired by traditional wisdom
  • A must-try – discover a Thai wonder: making flower garlands, a precious tradition at the royal court
  • Must-buy – Thai products for your home: High-quality, handcrafted products from all five regions
  • Must-see – Thai aesthetic rituals: Immersive digital exhibitions of Thai travel destinations
  • A must-see – The Rhythm of Siam: Contemporary performances that blend local culture and modern flair

    • The evening concluded with special souvenirs under the theme "Thailand in a Box", which highlighted unique craftsmanship from each region – including willow fans from Nakhon Si Thammarat, checkered textiles from Ratchaburi, silverware from the north, Isan-style cushions and stone mortars from Ang Sila.

    The TAT hopes that the Amazing Thailand Saneh Thai Gala Night will serve as a platform to showcase the strength of Thailand's soft power – from culture and art to gastronomy – and to awaken in a global audience the desire to discover the wonders of fantastic Thailand, whether it is their first visit or a return visit.