Bangkok, Thailand, February 16, 2025 / TRAVELINDEX / The Tourism Authority of Thailand (TAT) has officially launched the “ASEAN + India Shopping in Thailand 2025” campaign, building on the success of last year’s inaugural campaign. The aim of this initiative is to strengthen Thailand’s reputation as a premier destination for shopping and cultural tourism and to attract tourists from ASEAN countries and India with exclusive offers and unforgettable experiences.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated: “We are delighted to relaunch the ‘ASEAN + India – Shopping in Thailand’ campaign. In line with the government’s ‘5 Must-Do Experiences in Thailand’ initiative, this campaign highlights Thailand’s strengths through its cuisine, locally produced goods, and unique products. Working in partnership with retailers of all sizes, we are showcasing Thai food, souvenirs such as aromatherapy items, traditional snacks, dried fruits, and fashion and accessories from Thai artisans. This not only boosts tourism but also supports local communities and small businesses.”

The campaign, which runs from March 1 to May 31, 2025, celebrates Thailand's vibrant culture, exceptional products and renowned hospitality through partnerships with leading retailers such as King Power International (including Multiply by Eight (X8) and Firster), Central Group (with Central Pattana, Central Department Store Group under Central Retail, Central Food Retail), The Mall Group (with Gourmet Market), One Bangkok, Erb, Ginger Farm Kitchen, Gaysorn Village, Bissin, Satta Farm, Big C Supercenter, CP AXTRA and Thai Air Asia.

As part of the three-month campaign, tourists from ASEAN and India will receive shopping and restaurant discounts worth between 500 and 3,000 baht. Visitors can participate by scanning a QR code upon arrival in Thailand or by answering questions about the "5 Must-Do Experiences" in Thailand at aseanindiashoppers.com.

The discounts can be redeemed at luxury shopping malls, local markets, and specialty stores in Bangkok and throughout Thailand. Participants can discover Thai fashion, explore lifestyle brands, purchase authentic local products, and enjoy delicious Thai cuisine.

The campaign leverages Thailand's ease of travel for tourists from ASEAN and India, whose flight times average only two to four hours. Visitors from ASEAN are frequent repeat visitors (72.26%), while the Indian market continues to grow thanks to Thailand's visa-free entry and excellent flight connections.

The Tourism Authority of Thailand (TAT) anticipates the campaign will generate over 180 million baht in revenue. In addition to this revenue, the campaign aims to increase global brand awareness for "Amazing Thailand" and reach over 1 million people worldwide.

Tourists from ASEAN and India are projected to play a crucial role in revitalizing the Thai economy in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively. The Tourism Authority of Thailand (TAT) views this campaign as a cornerstone for economic growth through shopping, cultural tourism, and sustainable practices.