Phuket, Thailand, July 20, 2024 / TRAVELINDEX / Phuket Hotels for Islands Sustaining Tourism (PHIST), Southeast Asia's largest sustainability event for the travel and hotel industry, will return this September to stimulate conversations and advance the green agenda, with an impressive array of key figures and industry innovators led by Peng Sum Choe, CEO of Pan Pacific Hotels Group.

PHIST 2024, organized by the Phuket Hotels Association, the non-profit organization of hoteliers committed to a positive future for Phuket, is themed “One to One: Sustainability from the Top” and shows how leaders can successfully build a future-oriented corporate culture and drive positive change – not only in their own companies, but across the entire industry and beyond.

The keynote speaker at this year's event will be Peng Sum Choe, CEO of Pan Pacific Hotels Group. He has successfully guided his company in integrating sustainability into all areas of its operations. This has resulted in the group receiving GSTC (Global Sustainable Tourism Council) multi-site certification for all eight of its hotels in Singapore. Together with Jesper Palmqvist, Senior Director – Asia Pacific at the market research company STR, he will discuss the important topic of sustainable leadership.

Also participating in the discussion will be Jayne MacDougall, Chief Executive of the Phuket Hotels Association, who will present the details of the Green Planet School Farm Project – an important initiative to promote the next generation of organic producers.

The PHIST conference, taking place on September 2, 2024, at Angsana Laguna Phuket in Phuket, is more than just another conference. It's an interactive and hands-on learning experience featuring open debates and discussions, 18 workshops, career development opportunities, and networking possibilities. Participants are encouraged to challenge conventional thinking and develop meaningful solutions to diverse environmental and community challenges. Last year, over 1,000 people attended the conference. "I am very excited about the opportunity to speak to my industry colleagues at the PHIST conference. Sustainability is a key issue, especially for island communities, so this event is an important platform for collaboration. I look forward to sharing my experiences and learning from the innovative solutions and insights of others," said Peng Sum Choe, CEO of Pan Pacific Hotels Group.

“We are delighted to announce Peng Sum Choe and Jesper Palmqvist as our keynote speakers; they will provide the perfect blend of expertise and insights to inspire guests to create a sustainable future for their own businesses,” said Jayne MacDougall, Chief Executive of the Phuket Hotels Association.

To learn more about the Phuket Hotels Association, please call +66 (0) 8 9645 2576, send an email to [email protected] or visit www.phukethotelsassociation.com.