Why should you go there and how do you do it right?

Come in the evening. That's the special charm of this place. It's not a shopping mall, but a network of pedestrian zones (sois), so the shops extend outwards, the lights come on, street performers entertain, and the whole thing becomes one long scene that lasts until 10 pm.

The crowd is young, mostly Thai students, and this is reflected in the offerings: independent boutiques, local fashion labels, craft stalls, plenty of Korean food, and K-beauty. If the prices at Siam Paragon across the street put you off, this is the perfect alternative. The prices here are geared towards budget-conscious shoppers. There are cafes, cozy restaurants, and a cinema, making it more suitable for an evening out than for shopping. One reviewer compared it to Myeongdong in Seoul, only with fewer visitors—and that's a pretty accurate description. If crowds and noise aren't your thing, it's best to come on a weekday afternoon when it's significantly quieter.