Bangkok, Thailand, September 30, 2021 / TRAVELINDEX / Siam Piwat owns and operates the global shopping centers Siam Paragon, Siam Center, and Siam Discovery, and is a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok. The company also founded Siam Alliances Management, a leading provider of world-class convention and event venues. With its "Virtual Tour" and "Online Booking" solutions, Siam Piwat recently set new standards for the event and MICE (Meetings, Incentives, Conferences, Exhibitions) industry. These digital services cater to the new reality, enabling event professionals worldwide to take virtual tours of venues and make convenient online bookings.

– Siam Piwat introduces “Virtual Tour” and “Online Reservation” for its conference rooms – a new benchmark in the MICE industry.

– Since we offer top-quality exhibition and event venues, organizers from all over the world can virtually visit the event spaces and conveniently book them online immediately.

Mr. Talun Theng, Managing Director of Siam Alliance Management Co., Ltd., stated: “Siam Piwat, as a leading retail company, sees itself as an ‘icon of innovative lifestyle.’ Our business strategies focus on co-creation and the creation of shared value. Creativity is key to this business model, as is the collaboration of thought leaders from various industries to create shared value that benefits society and the country. In the area of ​​exhibitions and event venues, Siam Alliance Management (SAM) operates world-class event spaces in Bangkok, including the Royal Paragon Hall on the 5th floor of the Siam Paragon Shopping Center and the True Icon Hall on the 7th floor of ICONSIAM. SAM was the first company in Asia to introduce innovative technology for virtual tours and online reservations on its website.”

Covid-19 has presented challenges for almost all businesses, and the MICE industry is no exception. As the situation now appears to be improving, the MICE business is gradually recovering. European countries and the USA are once again permitting domestic events, and international conferences such as the ASEAN Summit, scheduled to take place in Cambodia, are possible again.

For Thailand, a leading company in the convention center sector, SAM leverages its global resilience to create business opportunities. With our new "Virtual Tour" and "Online Booking" solutions, we offer event organizers a comprehensive 360° experience when searching for venues. This provides them with full insight into the venue and all relevant information such as size, dimensions, ceiling height, and capacity for seated and standing events. Equipment, lighting, and sound technology are also listed to meet diverse needs. With "Online Booking," event professionals can check venue availability and book instantly.

This innovative service solidifies Siam Piwat's position as an icon of innovative lifestyle. The company has continuously evolved to create business innovations that meet the demands of the new normal in the world. This also marks a milestone for the traditional event venue industry.

“We are constantly evolving to develop innovative business models and best meet the demands of the digital age. Siam Alliance Management looks back on four core business pillars: Improving Connections – optimizing our business networks, which include government agencies and leading private organizations; collaborating with partners for shared success through new business solutions and the creation of shared value; Communication and Action – clear communication, effective and fast service for maximum customer satisfaction; and Event Development – ​​offering new events and activities that meet the interests of our customers in the digital age,” Talun added.

The government's resilience towards the economy is a strong sign of the MICE sector's recovery. Demand for future events is enormous. Our convention centers are already over 60% booked from now until June 2025.

The introduction of virtual inspection for SAM is a significant step for Siam Piwat as an icon of innovative lifestyles. It will revolutionize the MICE industry and allow it to fully leverage the digital world. "It is also an asset for Thailand and contributes to improving MICE standards," Talun concluded.

About Royal Paragon Hall: Strategically located on the 5th floor of the Siam Paragon shopping mall in the heart of Bangkok, Royal Paragon Hall is a key player in the Thai MICE industry. Easily accessible by BTS Skytrain, Royal Paragon Hall offers over 4,000 parking spaces in its underground garage. With a total area of ​​12,000 square meters, the hall is suitable for all types of events and can be flexibly configured for exhibitions, congresses, receptions, and entertainment events.

Bangkok plays a leading role in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry in the Asia-Pacific region. Growing business development and membership in the ASEAN Economic Community (AEC) are driving the expansion of the convention center. The Royal Paragon Hall, located in the heart of Bangkok, is considered the epitome of an ASEAN event venue and is equipped with professional services and world-class facilities.

About the TRUE ICON HALL: The TRUE ICON HALL is Asia's revolutionary stage, located within the legendary MICEntertainment venue. It is situated on the 7th floor of ICONSIAM, a globally recognized mega-development project and landmark on the banks of the Chao Phraya River in Bangkok, one of the world's most popular tourist destinations.

The TRUE ICON HALL combines innovative design and state-of-the-art technology, making it ideal for world-class meetings, congresses, exhibitions, entertainment events, and events of all kinds. As a leading MICE and entertainment venue, the TRUE ICON HALL offers first-class solutions and facilities that meet the ever-changing needs of the thriving global MICE and entertainment industry. It is proud to be the first and only MICE and entertainment venue in Thailand to feature over 2,700 automatically retractable seats, integrated USB power outlets at each seat, and cutting-edge lighting and sound technology.

The TRUE ICON HALL spans a gross area of ​​12,000 square meters and houses two main halls totaling 2,775 square meters, as well as the 1,200-square-meter Suralai Hall foyer overlooking the Chao Phraya River. These innovative halls are equipped with highly efficient True Gigatex Fiber ultra-high-speed internet and feature double partitions that provide complete soundproofing for each hall. In addition, the TRUE ICON HALL offers 14 meeting rooms for 20 to 200 people, which can be flexibly combined to create a theater-style seating arrangement for up to 520 people.