Why should you go there and how do you do it right?

Come for the spectacle as well as the shopping. This is the most famous name on Rama I Road, and you can easily spend hours browsing without buying anything—which is exactly what many people do. Luxury brands like Louis Vuitton, Chanel, Hermès, and Dior fill the ground floor and the mezzanine level above the entrance. The second floor houses the showrooms of Rolls-Royce, Maserati, BMW, MINI, and Tesla, while the fifth floor is the entertainment hub, featuring the Paragon Cineplex with its IMAX screen, the MELAND indoor theme park, and a bowling alley.

My personal favorite is the ground floor (GF). The Gourmet Market is a supermarket with fresh fruits and vegetables, as well as delicious souvenirs. The adjacent market hall offers popular Thai street food at fair prices, although prices aren't as high on the upper floors. The EATELIER restaurant is located on the fourth floor. SEA LIFE Bangkok Ocean World is housed in the basement. It gets very crowded there on weekends, so a weekday morning is much more pleasant. The air conditioning is a real blessing during the hot season.

Siam Paragon is open daily from 10:00 AM to 10:00 PM. The Siam BTS station, where the Sukhumvit and Silom lines intersect, is directly connected to the ground floor (M) via a skybridge from Exit 3. Taxis and Grab use Entrance 1 on the ground floor. At the Tourist Service Center on the ground floor, near the SCB Bank, visitors can apply for the free ONESIAM Global Visitor Card, which entitles them to discounts in shops. Luggage lockers are located on the ground floor near the Bangkok Bank exit. For the tourist VAT refund, ask for form PP10 in any shop on the day of your purchase. This refund is valid if you spend at least 2,000 baht in one shop on a single day and take the goods out of Thailand within 60 days.