Why should you go there and how do you do it right?

Of the shopping centers around Siam Station, I would recommend this one to anyone with a genuine interest in fashion. The selection ranges from international flagship stores to smaller, avant-garde boutiques, and critics consistently praise the window displays and attractive product presentation. The selection is on the higher end. Those looking for bargains are better off at the nearby Siam Square.

Another plus is the generous amount of space. Many visitors notice that it feels less crowded than Siam Paragon or Siam Square, which is an important factor on a Saturday afternoon in Bangkok. Escalators run throughout the entire building, making it easy to get to each floor. The dining options are diverse, ranging from Thai restaurants and cafes to fast-food chains. There's even at least one halal restaurant in the building. Live music and events are held regularly. The decor is so playful that children won't get bored easily.