Bangkok, Thailand, May 22, 2023 / TRAVELINDEX / Destination Group's popular family centers unveil their expansion strategy. New, experience-driven, and eco-friendly leisure offerings are planned for all ages, from toddlers to teenagers. Destination Group, a leading owner and operator of leisure resorts and attractions in Thailand, has announced that it will set a new standard for family travel in Thailand and across Asia with the launch of a new, experience-driven, and sustainable guest concept at Siam Adventure Club, its vibrant family activity centers.

Currently, the Siam Adventure Club is available at four internationally renowned resorts – Radisson Phuket Resort & Suites, Radisson Hua Hin Resort & Spa, Holiday Inn Phuket Surin Beach and Holiday Inn Phuket Karon Beach (more to come!) – immersing children in a world of fun with carefully designed programs, while ensuring stress-free holidays for parents.

The Siam Adventure Clubs are ideal for children of all ages, from toddlers to teenagers, and offer a fantastic range of activities and amenities. Run by Elfie and Eloise, the friendly elephant mascots, these centers form the heart of the resort and offer themed events, parties, sports, games, excursions, merchandise, and much more.

With families increasingly traveling to Thailand again, the Siam Adventure Club has unveiled a range of exciting future plans focused on inspiring experiences. The new activities center on sustainability and community experiences, as well as live entertainment and innovative ways to utilize cutting-edge technologies such as virtual reality and AI.

Guests can look forward to splashing fun in the Mini Sharks swimming school, which will open in time for the upcoming peak season. Other newly designed areas such as Kids' World, Arcade Galaxy, Hangout, Movie World, and the Champions Sports Bar await families with a wide range of entertainment options and are guaranteed to create unforgettable memories.

Partnerships with responsible organizations like elephant sanctuaries allow families to explore their destination, enjoy sustainable experiences, and create unforgettable memories. This eco-friendly approach, launching this summer, will ignite the imagination of today's generation of environmentally conscious young people. Special events will also support local community projects through the group's Destination Kids Foundation.

Every aspect of the Siam Adventure Club is overseen by professionally trained staff. New local, international, and overseas team members are recruited and trained through a unique, multi-stage staff training system to create and deliver outstanding guest experiences – comparable to a land-based cruise.

Looking to the future, new Siam Adventure Clubs will be opened in the popular Thai resorts of Pattaya and Khao Lak, and the first international Siam Adventure Club is planned for Bali, Indonesia.

“In today’s hotel industry, guests are no longer just looking for a comfortable bed or a luxurious room; they crave unforgettable moments and experiences that create lasting memories. At Siam Adventure Club, we offer an immersive adventure full of fun, where every touchpoint becomes a treasured memory,” said Gary Dowson, Director of Fun at Destination Group.

Further information about Destination Group can be found at destination-group.com.