Phuket, Thailand, January 2, 2021 / TRAVELINDEX / SAii, the joyful and unconventional upscale lifestyle brand of S Hotels and Resorts PCL, Thailand's native hotel group, has arrived in its spiritual home with the opening of its first two resorts in the "Land of Smiles" – SAii Laguna Phuket and SAii Phi Phi Island Village.

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SAii, derived from the Thai word for "sand," was first introduced in 2019 at SAii Lagoon Maldives, the idyllic island resort within CROSSROADS Maldives, Singha Estate's pioneering integrated destination in the Indian Ocean. Now, S Hotels & Resorts is celebrating the opening of two more SAii resorts, both located on the shores of Thailand's tranquil southern islands.

SAii Laguna Phuket is a bright, waterfront resort that reflects the tropical beauty of the famous Thai island. It has undergone extensive renovations and now features a new event space, a stunning oceanfront restaurant, and a modernized beach bar, all perfectly embodying SAii's wellness and culinary philosophy. As an integral part of Laguna Phuket, the premier integrated resort in Bangtao Bay overlooking the Andaman Sea, the resort is ideal for couples, families, groups of friends, and unique weddings and events.

Located directly on an 800-meter stretch of fine, sandy beach, SAii Phi Phi Island Village has undergone a comprehensive modernization of its accommodations and facilities, all in keeping with local style. The open-air lobby, free-form pool, nature spa, and ocean-view restaurants have been upgraded, and the spectacular Hillside Pool Villas have been renovated and redesigned. A new two-bedroom option—the resort's highest room category—has also been added. Furthermore, the resort demonstrates its commitment to environmental protection with its interactive marine research center.

The two new SAii resorts in Thailand will attract so-called "InSAiiders"—the brand's term for adventure-seeking explorers who value personal freedom, authentic encounters, and a spirit of discovery. These millennials are tech-savvy but also have a desire to look beyond the screen and experience new adventures.

With SAii, the guest journey follows a series of intuitive touchpoints: from the warm Thai welcome ("Hello") to the "Hub," the resort's social heart, where guests can personalize their room furnishings in the MIY Aroma Lab, to the comfortable guest room concept under "Sleep." "Play" reflects the resort's activities on land and at sea, including sustainable projects. "Treat" showcases the culinary offerings, and "Live" supports the hosting of exceptional weddings and events, before "SAii For Now" provides a heartfelt farewell.

To create an unforgettable guest experience, SAii Laguna Phuket and SAii Phi Phi Island Village, both boasting breathtaking, Instagram-worthy views, have introduced a range of wellness and dining concepts to the Thai market. Mr Tomyam, which premiered at SAii Lagoon Maldives, focuses on Thai-inspired cuisine with show kitchens and al fresco seating. Miss Olive Oyl, on the other hand, is a vibrant Mediterranean seafood restaurant with a grill and bar. Lèn Be Well, already a hit with Thai guests at Santiburi Koh Samui, promises personalized well-being based on five pillars: romance, relaxation, culture, adventure, and family. Through these distinctive features, each SAii resort also fosters a deep connection to its destination and the surrounding natural environment.

“S Hotels & Resorts is a proud Thai company with an international focus. Our charismatic brand SAii embodies many of the qualities for which Thailand is known, such as friendliness, humility, and warmth, combined with creativity, style, and joie de vivre. After successfully launching SAii on the international market with SAii Lagoon Maldives, we are delighted to bring this concept back to our homeland with the opening of SAii Laguna Phuket and SAii Phi Phi Island Village. These resorts will be closely connected to their respective communities, and I look forward to introducing them to our InSAiiders,” said Dirk De Cuyper, CEO of S Hotels & Resorts.

The opening of the first two SAii resorts in Thailand marks the start of a promising year of expansion for S Hotels & Resorts, the hotel division of Singha Estate PCL. This growth is driven by the launch of its proprietary brands, including SAii and nābor, an alternative collection of locally inspired hotels and resorts in the upper-mid-range segment. The group currently operates 39 hotels and resorts worldwide across three continents, with a total of over 4,600 rooms.

You can find a detailed travel guide for Phuket at VisitPhuket.org.