Phuket, Thailand, November 3, 2024 / TRAVELINDEX / S Hotels and Resorts PCL, the global hotel company of Singha Estate PCL, has announced a comprehensive US$27 million refurbishment of its resorts in Thailand and Fiji. This includes investments of over THB 500 million (approximately US$14.2 million) to redesign the layout, furnishings, and guest experiences at the three SAii Resorts in Thailand – SAii Phi Phi Island Village, SAii Laguna Phuket, and SAii Koh Samui Choengmon – as well as FJD 28.5 million (approximately US$12.5 million) to modernize the Outrigger Fiji Beach Resort.

SAii Resorts, a brand launched in 2019 by S Hotels & Resorts, is an upscale resort company specializing in sustainable and unconventional hospitality. The name "SAii" is derived from the Thai word for "sand," and the three SAii Resorts in Thailand offer some of the country's most beautiful beachfront resorts. SAii Phi Phi Island Village and SAii Laguna Phuket have already been awarded the Green Globe™ certification for their commitment to environmental conservation, and SAii Koh Samui Choengmon promotes sustainability through a variety of initiatives, including recycling, water conservation, energy reduction, and plastic-free products.

This new, comprehensive modernization program, beginning this year and running until 2025, will encompass nearly all areas of the resort, including guest rooms and suites, lobby areas, restaurants, spas, swimming pools, and much more. Every aspect of these modernizations will reflect SAii Resorts' natural and responsible philosophy, and handicrafts from southern Thailand, including local pottery, will be integrated into the design concept.

The guest rooms are being renovated during the off-season so that the resort experience remains unaffected. The newly renovated premium rooms at SAii Laguna Phuket and the villas at SAii Phi Phi Island Village are now available for booking for stays from December 2023 onwards. This allows new and returning guests to enjoy the fresh, authentic SAii experience during the upcoming peak season.

At SAii Phi Phi Island Village, a Thai-inspired retreat nestled within 70 hectares of coconut palm groves on Koh Phi Phi Don, the interior design reflects the resort's commitment to marine conservation. Playful artwork depicting the underwater world is a prominent feature. Embracing the theme of "recharging in your own shell," the renovation enhances the contrast between the original rustic architecture and the modern interiors. Natural earth tones create a calming atmosphere, while local materials capture the spirit of Koh Phi Phi. The resort's spacious Thai bungalows are updated with a maritime design concept inspired by island life. Sustainable materials such as bamboo and grass are used for outdoor chairs and lamps, and the headboards are crafted from reclaimed boat ropes.

The arrival and departure areas as well as the infinity outdoor pools will also be renovated, with the aim of positioning Koh Phi Phi as a preferred destination for environmentally conscious and experience-oriented travelers.

At SAii Laguna Phuket, nestled between the Andaman Sea and the lagoons of Phuket's Sunset Coast, the design is based on the concept of a traditional lagoon house, reinterpreted for modern tastes. It will be more than just accommodation; it will be a resort where experiences, activities, and tranquility blend harmoniously. Guests will embark on a multi-sensory journey through taste, texture, and sight, interwoven with elements that reflect Phuket's cultural heritage. A central aspect of the project is the opening of the SAii Spa, a brand-new holistic lifestyle concept that artfully combines wellness, local Thai culture, anti-aging solutions, and intelligent nutrition to promote a balanced life and celebrate the joy of discovery. An SAii Wellness Concierge will assist guests in creating their individual path to happiness and well-being through personalized programs, resulting in a truly transformative experience.

SAii Resorts is revolutionizing the dining experience with three groundbreaking new gastronomic concepts. The "SAiiSational Breakfast" delights guests with honest, healthy, and homemade dishes, including popular local specialties and nutrient-rich egg dishes from around the world, supporting local farmers and communities while also catering to specific dietary needs. The "Global Authentic Gastronomy" concept showcases original recipes from around the globe, combining simplicity with exceptional flavor, ensuring that every dish creates unforgettable moments and brings a smile to guests' faces. Finally, "Savor Real Thai" captivates guests with the authentic taste of Thai cuisine. Together, these innovative gastronomic concepts make SAii Resorts the ultimate destination for food lovers.

Following the completion of this extensive renovation project in 2025, S Hotels & Resorts expects an increase in the average daily rate (ADR) of 15-20% at its SAii Resorts in Thailand.

The beach bungalows of the Outrigger Fiji Beach Resort are nestled among palm trees directly on the sandy beach. The five-star Outrigger Fiji Beach Resort on Fiji's Coral Coast will complete a comprehensive renovation of its public areas and guest rooms in November. Upon reopening, guests can expect the ambiance of a traditional Fijian village with world-class facilities including a lagoon pool, tennis courts, a golf driving range, a wedding chapel, an award-winning spa, and much more. S Hotels & Resorts anticipates a 20% increase in the average room rate following these upgrades.

Dirk De Cuyper, CEO of S Hotels & Resorts, commented: “We are very excited about this important strategic project, which will elevate our standard of hospitality to a new international level. As a proud Thai hotel management and investment group, our SAii Resorts focus on the authentic elements that make Thailand such an attractive destination for discerning international travelers: culture, nature, and cuisine. The refurbishment of the Outrigger Fiji Beach Resort will further strengthen its position as a preferred destination for experience-oriented travelers. These modernization projects will enhance our brand offering, help us appeal to today's generation of guests, and create benefits not only for S Hotels & Resorts but for the entire tourism industry.”

S Hotels and Resorts Public Company Limited, the hotel division of Singha Estate Public Company Limited, is a rapidly growing, Thai-inspired company with an extensive international portfolio and world-class standards. S Hotels & Resorts specializes in managing and investing in high-quality hotels and resorts in sought-after destinations worldwide, creating a number of its own distinctive lifestyle brands. The company also collaborates with leading names in the hotel industry. Its aim is to set new standards for leisure and lifestyle through diversified business platforms, increasing value for all stakeholders based on a philosophy of sustainable development and the empowerment of local communities.