Bangkok, Thailand, February 12, 2024 / TRAVELINDEX / Thailand's leading B2B travel trade show, Thailand Travel Mart Plus (TTM+) 2024, will take place from June 5-7 at the JW Marriott Khao Lak Resort and Spa in Khao Lak, Phang-nga. Online registration for buyers and sellers opens on February 9 via the official website www.thailandtravelmartplus.com.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated: “This year’s edition of TTM+ will further solidify its established position as the premier showcase for Thai tourism. Buyers and sellers will come together to expand existing business partnerships and forge new ones. Equally important, the event highlights the transformation of Thai tourism towards more meaningful travel, with a focus on high-quality and sustainable tourism. TTM+2024 is expected to generate approximately 15,000 business appointments and bring in over 2 billion baht.”

More than 950 participants are expected at TTM+ 2024. These include 420 buyers from 50 countries, representing key source markets – Europe, ASEAN, East Asia, the Americas and Australia – as well as emerging markets – Eastern Europe, the Middle East, South America and South Africa.

Approximately 430 vendors from the central, eastern, northern, northeastern (Isan) and southern regions of Thailand will showcase a wealth of tourism products and services, including a variety of meaningful travel experiences that exemplify Thailand's 5F soft power foundations – food, film, festival, combat and fashion – as well as a wide range of sustainable tourism opportunities.

Mr. Siripakorn Cheawsamoot, Deputy Governor of the Tourism Authority of Thailand (TAT) for International Marketing in Europe, Africa, the Middle East, and the Americas, stated: “The TAT will make every effort to ensure that TTM+ 2024 delivers substantial results for all participants, as well as for the host country and local tourism industry partners. This year, TTM+ has a sustainability theme and offers discounts to Thai providers who operate sustainably. In addition to buyers from key markets such as Europe, the Americas, East Asia, Southeast Asia, and Australia, the TAT also anticipates attracting buyers from emerging markets such as Eastern Europe, the Middle East, South America, and South Africa, as well as first-time visitors to Thailand.”

The TTM+ 2024 program includes registration, the opening ceremony, the TTM Talk, the Thailand Product Update, an on-site appointment scheduling session, and a welcome reception on June 5th, followed by two full days of buyer and seller appointments on June 6th and 7th. Prior to the event, Phang-nga tours focusing on wellness, gentle adventures, and sustainability will be offered, and afterwards, tours exploring various destinations in five regions of Thailand will be available.

The TAT is organizing TTM+ 2024 in partnership with the province of Phang-nga, the Phang-nga Tourism Association, tourism-related associations and clubs, and the public and private sectors in post-tourism destinations.

Mr. Supoj Rodruang Na Nongkhai, Governor of Phang-nga Province, said: “We are ready to welcome all participants of TTM+ 2024 and have taken all necessary measures to ensure a smooth journey. The tourism sector is one of the most important economic sectors for Phang-nga.”

The idyllic seaside resort of Phang-nga in southern Thailand lies 788 kilometers south of Bangkok and is about an hour's drive from Phuket International Airport. The province boasts breathtaking landscapes, including three national parks – Ao Phang Nga, Mu Ko Surin, and Mu Ko Similan – the famous fishing village of Ko Panyi, a cave renowned for its stalagmites and stalactites, Tham Phung Chang, a whitewater rafting adventure on the Song Phraek River, and the beautiful Khao Lak beach.

Mr. Lertsak Ponklin, President of the Phang-nga Tourism Association, said: “The tourism industry in Phang-nga is honored to host the TAT flagship event TTM+. We are preparing to showcase to tourists from all over the world the unique, meaningful and sustainable tourism experiences that Phang-nga has to offer.”

TTM+ 2024 is expected to receive significant attention due to the presence of approximately 100 local and international media representatives attending the event.

About TTM+ First held in 2001, TTM+ has earned a well-deserved reputation as a "must-attend event" in the source markets of visitors worldwide and in the Thai tourism industry.

TTM+ 2024, taking place for the 21st time this year, is well positioned to continue the tradition of providing sellers and buyers with a valuable platform to meet current and potential business partners and strengthen relationships with global travel specialists and decision-makers.

Since its inception, TTM+ has primarily been held annually in Bangkok. As part of the TAT's strategy to promote regional destinations, it was moved to Chiang Mai in 2016–17, Pattaya in 2018–19, Phuket in 2022, and Bangkok again in 2023.